Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- Less than 3 years of full time work experience.
- Ability to communicate in English fluently to engage with local stakeholders.
- Experience with marketing, brand management, strategy consulting, agency, AI, technology, or related fields.
- Experience with analytical success, and the ability to develop and understand strategy.
- Knowledge of Google's products, technology, and leadership in the Artificial Intelligence (AI) space.
- Ability to engage across disciplines, industries, cultures and scenarios.
- Comfort with ambiguity and agility.
- Excellent program management and communication skills.
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About the job
YouTube Marketing's mission is to know our users, and to connect them to the magic of our products and creators. We make YouTube successful by shaping people's perceptions of YouTube and inspiring them to engage with us. We're also responsible for all of YouTube's marketing activities to consumers, creators, and key opinion influencers.
As anAssociate Product Marketing Manager (APMM), you will be part of the APMM Program , Google's global program for early career Marketers. During your time in the program, you will work on priority marketing projects and be supported by dedicated mentors and senior leaders. In addition to your core work, you are expected to complete learning and development milestones, attend APMM programming, and actively contribute to the APMM community.
You will be assigned projects within the YouTube Marketing organization supporting their business goals and you'll make direct contributions under the scope of a larger project, with general guidance. For example, you may help advocate for the user in the product development process and/or develop the go-to-market plans for driving awareness and adoption for new products and features among target segments. You may drive growth marketing and optimization, contribute to Google's brand strategy, generate user insights, and/or manage campaigns and programming.
Benefits of the program include: dedicated learning and development opportunities, at least 2 distinct project assignments and extensive opportunities for networking across Marketing and within Google.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
- Assist in defining and executing go-to-market strategies and campaigns for new product or feature launches and measure efficacy against Key Performance Indicators (KPIs).
- Assist in developing programs aimed at acquiring customers (including business strategies, messaging, collateral, events), increasing our engagement with them and measuring the efficacy of such programs.
- Assist in developing client and executive narratives and presentations, case studies, and content designed to accelerate the business momentum to better engage Google's customers and agency partners.
- Assist in executing marketing related tasks within the scope of a larger product or project, under guidance from the manager.
- Support team in evaluating product and feature improvements to better meet user needs, product readiness for launch, and communicate the new developments to users.