Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 1 year of experience in brand and performance media planning or activation (biddable, direct response, etc).
- Ability to communicate in Japanese and English fluently to engage with external and internal local stakeholders in Japan.
- Experience in managing digital and cross-channel advertising campaigns in Japan (also in other countries) for larger, complex clients with proficiency in online measurement, operations, ad networks, Digital Signal Processors (DSP), digital video, and Google platforms.
- Understanding of the Japan and Asia Pacific (APAC) marketing landscape (consumer trends, media channels and key media outlets, partnerships and ecosystems), including offline and online media channels.
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About the job
In this role, you will manage advertising programs in Japan and Asia Pacific (APAC). You will make Google the most innovative, groundbreaking advertiser in the marketplace and ensure media plans are sound and measurable. You will play a key role in oversight and coordination of all advertising done by Google, for Google, leveraging Google's own advertising products and other advertising platforms. You will optimize the process, ensuring sound management of advertising conducted off of Google properties (purchased advertising) as well as agency management. You will also advocate for compelling and interesting creative and rich media experiences across online and offline channels.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
- Act as a primary point of contact for management of all Google media planning for selected products in Japan, internally and externally.
- Guide all large-scale brand and performance media programs, including strategic and tactical aspects of campaigns, by building integrated test and learn agendas, media strategies and plans.
- Lead media agencies to ensure their work is flawless, help them implement long term forward thinking solutions, ensure they stay up-to-date on the latest Ads solutions including new features on Google Ads.
- Optimize processes to ensure structured management of media campaigns across on-network, off-network, and social media channels.
- Lead media innovation and efficient campaign management, and develop critical Point of Views (POV) and new standards for how we strategize, plan, and optimize paid media.