Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 8 years of experience in advertising sales, marketing, consulting, or media.
- Experience with the App campaigns.
- Ability to communicate in English and Vietnamese fluently to communicate with and serve Vietnamese speaking clients.
- Experience in performance marketing, and return on investment driven media strategies.
- Knowledge of Mobile App Development on iOS or Android.
- Knowledge of traditional as well as contemporary/online marketing tactics and strategy.
- Understanding of apps and mobile marketing ecosystems, and mobile user acquisition platforms.
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About the job
Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.
As an Apps Performance Specialist, you will partner with key internal and external stakeholders to define account level App strategies as a vehicle to achieve clients' business objectives. You will lead and own complex pre-sale, sale, closing and execution engagements and take responsibility for advancing customers' feature and product adoption of Google's App Campaign offerings. You will demonstrate an understanding of Google products, unlock the full potential of the app ecosystem and help app advertisers cultivate an install base of active users that can drive business outcomes for the business. You will define success in the app ecosystem and understand various different measurement approaches used in the App space by attribution partners.
Our Large Customer Sales teams partner closely with many of the world's biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird's eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.
Responsibilities
- Lead front-line promoting efforts across all Google's App solutions for the largest and highest opportunity accounts in the Large Customer Sales (LCS) team.
- Partner with client-facing teams to scope and collect client requirements, provide guidance on app best practices, and apply technology and product knowledge to address customer's business and technology needs.
- Ensure high-adoption and usage of Google App Campaign products in the market. Advocate new app features and assist clients in the adoption of new products via upgrades and migrations to help them build long-term success.
- Build long-term C-level relationships with client decision makers and their agency counterparts to build and carry out long-term marketing strategies.
- Use data analysis, technical expertise, and storytelling to craft compelling executive narratives that position our products as solutions to critical business priorities.