Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 5 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.
- Experience working with advertisers, agencies, and clients, and knowledge of traditional as well as digital marketing tactics and strategy.
- Experience finding compelling insights and building narratives.
- Knowledge of Google Search and Youtube inclusive of product capabilities and systems.
- Knowledge of the privacy landscape and regulatory changes.
- Knowledge of measurement capabilities, including MMM, incrementality, store visits, and store sales.
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About the job
Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.
For the evolving privacy regulations, measurement challenges and ad tech advancements, the Analytical Lead plays a pivotal role in driving sales growth for Google's largest customers. Operating at the forefront of product innovation (e.g. Privacy Sandbox) and regulatory changes, the Analytical Lead empowers clients to build their AI-ready future by up-levelling their ad measurement and targeting capabilities amidst a shifting landscape. As an Analytical Lead, you well help define a cross-media measurement plan, media guidelines, and learning agendas to improve our biggest CPG clients ROI and effectiveness.
Global marketing done right is becoming more challenging due to fast-changing consumer expectations, diversity in individual market landscapes, and the rate of technological change. At its core, Global Clients and Agency Solutions (GCAS) helps leading brands, trade bodies and marketing partners navigate this complexity so that they can continue to be the market makers who positively shape our industry. Everyday, we help our partners fully utilize Google's products, talent and insights to advance their marketing performance and the advertising ecosystem at large. Whether through building stronger tech and media foundations, surfacing cutting edge insights or structuring industry dialogue, GCAS helps shape what's next into now.
Responsibilities
- Analyze large datasets and distill them into actionable insights that are presented in a logical and compelling story.
- Test via experimentation and learning agendas, share learnings across sector/geo, and implement best practices with cross-functional partners to maximize customer ROI.
- Define a cross-media measurement standard that supports an accurate and fair measurement of performance for a customer's business.
- Build and strengthen relationships with influential cross-functional teams to deliver the best of Google to our clients.
- Manage trusted relationships with internal and external stakeholders, and work with cross-site and cross-functional teams to drive short- and long-term account growth.