Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 8 years of industry experience in digital marketing, advertising, consultative sales, business development, Consumer Product Goods (CPG,) or 6 years of experience with an advanced degree.
- Ability to communicate in Spanish and English fluently as this is a customer-facing role that requires interactions in Spanish and English with local stakeholders.
- 6 years of experience managing relationships with customers or agencies and service partners at an executive level.
- 4 years of experience working in the sales industry or product area.
- Experience in implementing, optimizing and managing digital advertising campaigns, managing solutions with clients, with a track record in investigative, problem-solving projects.
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About the job
Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.
In this role, you will work with the Consumer Packaged Goods industry. You will understand client objectives, and drive change in order to grow their relationship with Google. You will partner with clients and brands, and focus on driving business growth by using data to make marketing decisions, accelerating their use of machine learning and automation.
Global marketing done right is becoming more challenging due to fast-changing consumer expectations, diversity in individual market landscapes, and the rate of technological change. At its core, Global Clients and Agency Solutions (GCAS) helps leading brands, trade bodies and marketing partners navigate this complexity so that they can continue to be the market makers who positively shape our industry. Everyday, we help our partners fully utilize Google's products, talent and insights to advance their marketing performance and the advertising ecosystem at large. Whether through building stronger tech and media foundations, surfacing cutting edge insights or structuring industry dialogue, GCAS helps shape what's next into now.
Responsibilities
- Build and manage relationships with C-level clients and executive partner stakeholders. Develop a comprehensive understanding of their business challenges, marketing objectives, and success metrics.
- Plan and achieve the goals, through the presentation of Google advertising products/solutions that will help clients to meet their marketing objectives.
- Build knowledge of how Google Advertising products work and can be used to help meet a wide range of marketing objectives.
- Build and execute an annual plan and manage with each client.
- Achieve business facing metrics (BFM) across our account portfolio, utilizing business excellence to drive product adoption and efficiency.