GoodRx is the leading prescription savings platform in the U.S. Trusted by more than 25 million consumers and 750,000 healthcare professionals annually, GoodRx provides access to savings and affordability options for generic and brand-name medications at more than 70,000 pharmacies nationwide, as well as comprehensive healthcare research and information. Since 2011, GoodRx has helped consumers save nearly $75 billion on the cost of their prescriptions.

Our goal is to help Americans find convenient and affordable healthcare. We offer solutions for consumers, employers, health plans, and anyone else who shares our desire to provide affordable prescriptions to all Americans.

Job Overview:

We are seeking a dynamic Integrated Marketing Manager to drive the execution of product marketing and integrated marketing strategies, focused on Pets and Subscriptions or on Conditions.

• Serve as the lead and central point of contact for all marketing and communications related to Subscriptions (GoodRx Gold/Telehealth) and specific conditions within the organization.
• Develop annual and quarterly marketing plans for Subscriptions and assigned conditions including key campaigns, messaging, target audiences, channel strategy, partnership needs, and integration into related marketing tactics and timelines.
• Establish strong partnerships with relevant stakeholders, including Product, Paid, Health, Social, CRM, PR, Mansol, Retail and Digital Experience, to develop marketing plans and ensure alignment on strategy, KPIs and timelines.
• Manage the day-to-day execution of marketing initiatives to ensure these are delivered on-time, on-budget and with the highest level of quality. This includes overseeing tactical plans, capturing stakeholder updates, managing timelines and providing regular and clear communication to all relevant partners.
• Partner with Insights and Business Intelligence to leverage market research, user testing and performance metrics to continuously optimize performance and drive improved outcomes
• Partner with Digital Experience to ensure continuity between marketing campaigns and the customer experience on platform.
• Draft creative briefs; partner with the Creative Team to ensure the right messaging and creative approach is being used in individual campaigns.
• As needed, manage and maintain strong relationships with external agencies to inspire the creation and delivery of multi-channel campaign work

• Education: Bachelor's degree in Marketing, Communication, Business, or a related field or the equivalent in years of service. A Master's degree (MBA, MPH, or related healthcare field) is preferred.
• Experience: 5+ years of experience in integrated marketing, product marketing, campaign management or related field.

• A solid track record of developing and executing successful marketing campaigns.
• Excellent communication and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels.
• Strategic thinking and analytical skills, with a data-driven approach to decision-making.
• Process-oriented: Excels at defining and implementing efficient, scalable marketing workflows and procedures. Adept at managing multiple concurrent projects and deadlines. Extremely organized and detail oriented.
• Demonstrated proficiency in managing projects from conception through implementation, ensuring timelines, budgets, and quality standards are met.
• Understanding of digital marketing channels, social media platforms, content marketing, and PR/partnership strategies.
• A consumer-centric customer approach, able to understand and anticipate the needs and preferences of our target audiences.
• A growth mindset and a curiosity for learning, willing to experiment, iterate, and adapt to changing environments and feedback.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.