Marcus by Goldman Sachs

The firm's direct-to-consumer business, Marcus by Goldman Sachs, combines the entrepreneurial spirit of a start-up with more than 150 years of experience. Today, we help over 800k customers with their savings goals, leveraging innovative design, data, engineering to provide customers with products that are grounded in value, transparency, and simplicity.

Job Summary & Responsibilities

• Responsible for analysing online performance - from prospects' interactions with digital marketing assets to customers' web journeys across our websites and app - and generating insights that optimise commercial results and enhance our customers' experience
• Maximise the efficiency of our sales funnel & media spend and improve our understanding of our how customers interact with our products
• Working with Product & Marketing teams, define and own the product success metrics and OKRs, and ensure that product launches, changes and new features are accurately measured and optimised
• Track and report on agreed customer and business KPIs as well as the creation of a prioritised long-term performance roadmap of initiatives that drive improvements in the KPIs
• Work with external vendors to track and report on the performance of marketing campaigns, making recommendations to improve conversion at each step of the sales journey
• Identify problems and opportunities with customers' experience of our digital platforms and mobilise resource to resolve
• Oversee the implementation & configuration of our cookie consent and other tracking technology tools to provide regular reporting
• Share knowledge and insights across the wider business. Drive an adoption of the available tools with key stakeholders, acting as SME to help users build competency and self-serve
• Collaborate with MI & Forecasting team to align on a common set of customer and performance metrics

• Experienced in web analytics roles and able to demonstrate past success and impact, with outstanding analytical skills to interpret data from multiple sources to identify, prioritise and communicate opportunities
• Comprehensive hands-on performance marketing experience (channels to include PPC, SEO, Social Media, Digital PR, Email, Affiliate marketing) to enable easily digestible mapping of campaign performance
• Strong collaborator, able to balance customer and business performance outcomes
• Ability to present performance data in compelling ways that inspire others to take action
• Deep understanding of how the data for reports is sourced and aggregated
• Technical knowledge of analytics platforms including tag management solutions
• Flexible and comfortable using a range of tools and techniques
• Clear communicator, confident to present recommendations to all levels of stakeholders

• Expert user of Adobe Marketing & Analytics tools
• Excel and MS Office applications
• 3-5 years' experience of web analytics and optimisation, including data visualization tools (eg Tableau) in an online, retail, direct to consumer environment

• Experience in financial services
• Some experience of AEM and ACM desirable
• Working with marketing teams / external agencies on campaign & channel analysis including attribution