Bringing together public markets and alternative investments, Goldman Sachs Asset Management provides clients around the world with a dedicated, intelligent partnership that helps them realize their potential. We shape investment opportunities to the exact needs of every client, drawing from our deeply connected global network and personalized expert insights, across every region and market-overseeing more than $2.8 trillion in assets worldwide. Driven by a passion for our clients' success, we take personal responsibility for building long-term relationships based on conviction, sustainable outcomes, and shared success over time.
About Goldman Sachs Marketing
Led by the firm's first Chief Marketing Officer, the Global Marketing function at Goldman Sachs is a unified horizontal organization, having come together to codify a business-critical function seen as core to the firm's future growth. As such, GS has built out a data-and-technology enabled team of growth marketers, delivering value for the brand and the business. The organization consists of a number of key, senior-level COE roles in areas such as Brand Marketing and Content, as well as senior marketing leads for each of our key revenue businesses. Together, this team collaborates on a scaled and consistent approach to marketing the brand and its offerings. Our mission is to be a demonstrable force multiplier for the businesses we serve, focused on protecting the firm's reputation while adding value as an incremental distribution channel for commercial priorities. Within the Global Marketing function sits the Asset Management Marketing team, responsible for end-to-end marketing strategies and programs for the entirety of the business. Working across institutional and third-party wealth audiences to promote public markets, alternative and external investing strategies, the team leads messaging strategy, content creation, digital marketing, and marketing analytics.
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Role Summary
This Vice President will play a key role within the Asset Management (AM) Marketing team, leading integrated marketing for our Third-Party Wealth (TPW) client channel across the Nordics region, including Denmark, Sweden, Norway, Finland, and Iceland. They will work closely with the global, regional and local Marketing teams, leveraging messaging strategy, content creation, digital marketing, paid media, social media, analytics, and design to create end-to-end campaigns and programs in service of the commercial objectives of the Nordics TPW business.
The TPW client channel includes discretionary and advisory wealth managers, private banks, and fund platforms. The Vice President will partner with client-facing business teams to understand commercial objectives and develop marketing plans to fuel our business growth objectives with this critical segment, including the activation of strategic partnerships in the region.
Position Responsibilities
§ Marketing vision and implementation: Plan, develop and implement an integrated marketing strategy for AM's TPW client segment in the Nordics to fuel local business growth objectives.
§ Brand narrative: Ensure the newly created value propositions and messaging pillars are infused through all marketing activities.
§ Client research: Partner with AM Marketing colleagues to track, manage and analyze client research to determine how AM is perceived by our TPW audiences in the Nordics and what perceptions need to be addressed to enable the business to move forward.
§ Campaigns and execution: Augment regionally planned advertising with locally tailored lead nurture and retention campaigns, leveraging a range of channels and tactics to maximize effectiveness.
§ Content: Partner with Content & Product Marketing, to deliver content which supports the TPW marketing and sales plan in the Nordics, including content creation and continual improvement across marketing and sales collaterals, geotargeted social media and gsam.com.
§ Measurement and reporting: End-to-end reporting and measurement of day-to-day and campaign-related marketing impact, delivering clear Marketing Return on Investment (MROI) and taking active steps to adjust marketing approach as necessary to optimize impact.
§ Risk management: Maintaining strict adherence to regulatory and procedural guidelines for all marketing communications including proactive management of operational risk.
§ Team connectivity: Play an active role in the AM Marketing team, adopting a collaborative approach, sharing best practices, being involved in programs outside primary region as relevant, and contributing to the team's overall success.
§ Partnership and collaboration: Develop and maintain strong relationships with other AM Marketing colleagues, Global Marketing partners, Corporate Communications, sales and investment heads, and key stakeholders across AM, as well as counterparts and contacts at strategic distribution partners.
Qualifications
§ 5+ years in a similar role within a similar leading financial institution with an outstanding track record with measurable impacts and achievements.
§ Fluency in Danish and English are essential, other Scandinavian languages (especially Swedish) are beneficial.
§ Strong knowledge of the asset management or banking industry: clients, products, regulations, competitors.
§ Experience in working with and delivering data heavy collateral either in a marketing or sales function to a regular update cycle.
§ An understanding of all marketing mediums including digital, social and collateral.
§ An understanding of distribution channels and client touchpoints within banks or other financial distribution platforms or institutions.
§ Interest in investment views and markets with the ability to synthesize information from multiple sources and develop a clear, compelling story.
§ Demonstrable track record of working effectively across matrixed, complex organizations with strong communication and presentation skills as well as the ability to engage with partners at all levels.
§ Ability to work at varying speeds and under timeframe pressure, while maintaining extremely high standards.
§ Bachelor's Degree (BA/BS); MBA and/or CFA preferred.