Job Description Summary
The Sr Analyst - Performance Marketing will be responsible for tracking and measuring marketing campaigns, events, and program performance, delivering deep actionable insights by analyzing the results helping in optimizing marketing activities to deliver positive ROI on spend.
Job Description
Sr Analyst - Performance Marketing
At GE Vernova, we are leading our customers through the energy transition and accelerating the path to a zero-carbon tomorrow. Our division, Grid Software, provides mission critical software to global utilities so they can deliver reliable, sustainable, and affordable energy. We are looking for a Sr Analyst - Performance Marketing who will be responsible for tracking and measuring marketing campaigns, events, and program performance, delivering deep actionable insights by analyzing the results helping in optimizing marketing activities to deliver positive ROI on spend.
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Join us if you are result-oriented, strategic, collaborative, customer-focused, detailed, persistent, and a self-starter. In addition, you should thrive in ambiguous environments, love multitasking, and have a deep passion for B2B marketing analytics. You bring appropriate Business Intelligence (BI) skillsets along with understanding of core marketing fundaments to define, drive and deliver the KPIs which matter to the business. The role encompasses independently creating self-serve, compelling & impactful Marketing dashboards aligned to the marketing priorities. The role will report to Director, BI & Reporting CoE with dotted line reporting to Sr. Director, Marketing, both based out of Hyderabad, India.
What you will do in your role
- Develop, execute, and maintain regular marketing dashboards (account-based marketing, demand gen campaigns, content, events, website, etc.) reporting
- Work with Central Business Analysis Team and establish marketing activity tracking and campaign taxonomy
- Create Salesforce dashboards, enabling us to pull in the right datasets to build accurate reporting
- Establish baselines against KPIs and provide data input by help informing B2B Demand Unit models that forecast revenue, margin, ROI (Return on Investment), CLV and other marketing KPIs
- Be the subject matter expert and demonstrate leadership on standardized reporting, experimentation, and analyses to support performance discussions
- Utilize advanced analytical techniques to better explain the profile and drivers of target audience behavior, and communicate the results to stakeholders
- Provide data and ongoing insight from internal and external sources to drive relevance and timely execution of all marketing activities
- Work with Digital team to analyze KPIs for A/B testing of messaging to improve response and conversion rates on different outlets: Web site, landing pages, etc.
The experience you will bring:
- 5-8 years' experience with strong understanding & experience of Performance Marketing in addition to data analytics / data science
- Ability to review data and reports to extract meaningful insights that support driving strategies and decision-making processes in B2B Marketing
- Ability to manipulate and analyze large datasets with scripting languages/data science tools such as SQL, R, Python, etc.
- Proficiency in Excel, PowerPoint, and data visualization tools (PowerBI and Tableau)
- Proficiency with sales and marketing automation systems: Salesforce and Marketo - including the ability to create and use dashboards to track and measure performance
- Familiarity with account-based marketing delivery platforms is a plus such as 6Sense, Demandbase, LinkedIn etc.
- Ability to work independently, within a team environment, and cross-functionally, building and maintaining trust with internal stakeholders
- Ability to deal with ambiguity, taking high-level requirements and independently getting to the required level of granularity
- Understanding of data warehouse fundamentals & platforms
- Excellent written, verbal, and in person presentation skills
- Distinctive problem-solving and project management skills
- Experience working with a global team that requires flexibility and occasional availability outside of core working hours to accommodate other time zones
Additional Information
Relocation Assistance Provided: Yes