Job Description Summary
The Senior Manager - Nuclear Marketing will oversee the development and execution of comprehensive marketing strategies that elevate our brand, support business growth, and drive market share in the highly competitive, growing nuclear energy industry. This role demands a strong understanding of the energy sector, the developing small modular reactor market, and a strategic vision to position the company as a global market leader
Job Description
Essential Responsibilities:
Strategic Planning:
- Develop and execute comprehensive marketing strategies for nuclear energy products and services.
- Identify market trends and opportunities to position the company effectively in the nuclear sector.
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Market Analysis:
- Conduct research to understand customer needs, market dynamics, and competitive landscape.
- Analyze data to inform marketing strategies and business decisions.
Brand Management:
- Enhance brand recognition and reputation within the nuclear industry. Build value story for new nuclear offering.
- Oversee the development of marketing materials, including brochures, presentations, and digital content.
- Position the company as a trusted thought leader in the nuclear sector by creating high-impact content, including white papers, case studies, and technical reports.
- Drive consistency in messaging and branding across all touchpoints to reinforce the company's core values and mission.
Product Marketing:
- Collaborate with cross functional teams (Advanced Nuclear, Product development Fuels, Services and Engineering) to effectively market new products, ensuring technical accuracy and compliance with industry standards.
- Partner with Communications team on the creation of product collateral, including technical brochures, sales tools, presentations, and online content.
Stakeholder Engagement:
- Build and maintain relationships with key stakeholders, including industry partners, regulatory bodies, and potential clients.
- Coordinate and participate in industry conferences, trade shows, and networking events.
Communication:
- Develop messaging that shapes the market and creates a compelling value story for GE Vernova's nuclear business.
- Tailor messaging to stakeholder groups including global customers, suppliers, and partners
Event Management:
- Plan and execute marketing events such as trade shows, conferences, seminars, and webinars, representing the company at industry events globally.
Required Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field
- Minimum 12 years of experience in marketing, preferably within the energy sector or a related field.
Eligibility Requirements:
- The preferred work location for this role is at the GEH Headquarters in Wilmington, NC; but highly qualified (US based) remote candidates will be considered.
- Ability and willingness to travel up to 25% of the time as required. Remote workers may require additional travel.
Desired Characteristics:
- Master's degree is preferred
- Proven track record of successful marketing, with a deep understanding of complex technical products and solutions.
- Strong understanding of nuclear industry regulations, standards, and market dynamics.
- Strong leadership and team management skills, with the ability to influence and collaborate across functions.
- Excellent written and verbal communication skills, with the ability to communicate complex technical information to diverse audiences. Experience communicating in business-to-business sales and with C-suite customers.
- Expertise in digital marketing, including SEO, content marketing, social media, and email campaigns.
- Knowledge of market research tools and analytics platforms.
- High proficiency in MS Office, CRM systems, and marketing software.
The base pay range for this position is $150,000-210,000. The specific pay offered may be influenced by a variety of factors, including the candidate's experience, education, and skill set. This position is also eligible for bonuses, such as a performance bonus/variable incentive compensation/equity. This position is expected to close on 4/4/2025.
The company pays a geographic differential of 110%, 120%, or 130% of salary in certain areas.
Healthcare benefits include medical, dental, vision, and prescription drug coverage; access to a Health Coach, a 24/7 nurse-based resource; and access to the Employee Assistance Program, providing 24/7 confidential assessment, counseling, and referral services. Retirement benefits include the GE Retirement Savings Plan, a tax-advantaged 401 (k) savings opportunity with company matching contributions and company retirement contributions, as well as access to Fidelity resources and planning consultants. Other benefits include tuition assistance, adoption assistance, paid parental leave, disability insurance, life insurance, and paid time-off for vacation or illness.
General Electric Company, Ropcor, Inc., and in some cases their affiliates, each sponsor certain employee benefit plans or programs (i.e., is a "Sponsor"). Each Sponsor reserves the right to terminate, amend, suspend, replace, or modify its benefit plans and programs at any time and for any reason, in its sole discretion. No individual has a vested right to any benefit under a Sponsor's welfare benefit plan or program. This document does not create a contract of employment with any individual.
#LI-DY1 #LI-Remote
This role requires access to U.S. export-controlled information. If applicable, final offers will be contingent on ability to obtain authorization for access to U.S. export-controlled information from the U.S. Government.
Additional Information
GE Vernova offers a great work environment, professional development, challenging careers, and competitive compensation. GE Vernova is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
GE Vernova will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).
Relocation Assistance Provided: Yes
#LI-Remote - This is a remote position
Application Deadline: April 08, 2025