Test & Learn Strategist

The ideal candidate for the role has experience in Media and CRM, can translate complex problems into actionable strategies, use storytelling to communicate effectively and has a track record and proven ability to collaborate, influence across functions, effectively prioritize, and thrive in a fast-paced environment. We're seeking a naturally curious professional with an eagerness to learn, who consistently demonstrates and pursues wining outcomes. Our team is focused on delivering future-focused, consumer-centric, personalized solutions that allow GM to stay proactive and nimble in our exciting transition to EVs.

What You'll Do

• Drive the development, prioritization and implementation of Marketing Test & Learn learning agendas, supportive of brand/enterprise priorities and goals while facilitating testing backlog
• Lead ongoing forums ensuring engagement and support across internal and external partners, to identify opportunities, design experiments, analyze results, and scale/implement successful initiatives
• Maintain thorough documentation and organized repositories to effectively track and showcase progress, impact, and outcomes
• Ensure visibility and alignment of efforts to key stakeholders, peers, leadership, via frequent transparent communication
• Build and foster strong relationships, understanding the interdependencies and collective impact, to promote productive collaboration and alignment towards brand / enterprise outcomes
• Continuously support the optimization and governance of program framework, tools, resources to drive operational and process efficiencies
• Influence adoption across a wide range of constituents across functions and organizational levels

Your Skills & Abilities (Required Qualifications)

• Bachelor's degree from an accredited college or university, or equivalent combination of education and recent, relevant work experience
• 3+ years of strategy, program management, marketing, or other relevant experience
• Familiarity with key performance metrics and their impact on business outcomes
• A strong grasp of analytics to formulate insights and recommendations from data sets
• Ability to build slide presentations to support storytelling, deliver analyses and insights
• Strong understanding of Media and CRM principles and practices
• Experience and understanding of testing methodologies and tools are preferred
• Ability to articulate and translate between technical and business stakeholders
• High level of organizational skills, time management and prioritization
• Energetic, self-motivated and curious individual who can push thru ambiguity & embrace challenges with enthusiasm and determination
• Excellent written, presentation and oral communication skills

Additional Description

This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.

Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

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About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

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Diversity Information

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging for all employees. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire

Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is proud to be an equal opportunity employer and is committed to providing a workplace that is free of unlawful discrimination.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.

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