Description
REMOTE or HYBRID : This role is based remotely but if you live within a 50-mile radius of Cadillac Tower Warren, MI or Austin Technical Center in Austin, TX you are expected to report to that location three times a week, at minimum. This job may be eligible for relocation.
Are you someone with a passion for instrumenting digital experiences and building analytics capabilities that drive continuous improvement and actionable insights? Do you get excited about finding just the right data point to drive a delightfully personalized experience or the right next campaign touchpoint? Do you have a passion for the automotive industry and optimizing the tools and experiences that connect customers with the car of their dreams?
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General Motors Marketing Product team is seeking an individual who will leverage their experience and excitement for building analytics tools and technology to act as a Technical Product Manager - Tagging & Instrumentation .
To be a successful Product Manager focused on tagging, you will comfortable working closely with business stakeholders and translating their site experience designs and learning plans into technical requirements. You'll be familiar with basic building blocks of modern websites (HMTL, CSS, JavaScript) to design and document requirements for technical teams to build website data layers. You'll have a strong understanding of how end-users will leverage analytics tools like Adobe Analytics / Customer Journey Analytics to create powerful dashboards and insights.
In this role, you will create tagging plans and partner closely with technology teams across GM to tag digital properties like sites and apps, and make sure that the data is captured accurately and sent to downstream applications. You'll also work closely with technical teams to make sure that site releases are planned and tested to maintain data quality consistency over time.
Roles and Responsibilities include but not limited to:
- Create data capture / tagging documentation to support all GM sites, apps, experiences to deliver quality, accurate, and highly usable analytics data. Includes vehicle brand sites, brand apps, shopping, and account experiences.
- Document tagging plans in Confluence and work with development teams to ensure they are implemented and QA'd
- Develop and document Adobe Analytics / CJA report suite design, set-up, and maintenance
- Work with vendors partners to implement Tag Management Rules / WebSDK to capture and syndicate data in Adobe / Azure platforms.
- Partner with enterprise analytics teams to develop data schemas and ingestion patterns to democratize access to click-stream data in the cloud
- Work across multiple agile teams and with their respective product owners, own the product life cycle and roadmap for data capture, and prioritize features by ranking them against the strategic goals and initiatives with clear requirements for each feature and designed user experience.
- Work closely with engineering, marketing, reporting analysts, and user experience to define requirements and use cases.
- Ensure data capture solutions are compliant with Privacy Regulations (e.g., CCPA)
- Evangelize the value of enterprise data capture standards and solutions across GM and drive toward complete implementation / adoption
Additional Description
Required Qualifications:
- 5 years of experience in a combination of analytics development, analytics design, tagging strategy, consulting, product analytics, or an equivalent field.
- B.S. or M.S. in Technology (computer science, computer engineering, applied math, statistics, engineering, or other quantitative field) or equivalent work experience in a digital environment.
- 3 years of experience working with Adobe Analytics (comparable experience in Google Analytics will be considered)
- 3 years of experience implementing / configuring / customizing tags with emphasis on marketing / site optimization
- Experience implementing tagging in using a tag manager (e.g., Launch, DTM, Tellium)
- Experience configuring and enhancing the digital data object (data layer)
- Proven experience product managing an analytics or data platform, preferably Adobe Launch.
- Proficiency in HTML, CSS, JavaScript, SQL and relational databases
- Proven experience working directly with digital product leadership in an agile environment.
- Expert communicator in written and verbal form; ability to work well with product managers, technologists and peers, and ability to lead and influence across all levels of the organization.
- Strategic problem solver who simplifies problems to their core elements and finds creative solutions.
- Get-it-done mindset with a strong bias towards action.
Preferred Qualifications:
- Understanding of APIs and relevant, related technologies, e.g., JSON, REST
- E-commerce domain, knowledge, and experience
- In-depth knowledge of all components of Adobe Analytics platform implementation including tags, plug-ins, campaigns, server call types, cookies, site catalyst variables (props, eVars, events), universal tags, Data Connectors, solution design reference (SDR), XDM schema, calculated metrics, Link Tracking etc.
Compensation: The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The compensation may not be representative for positions located outside of New York, Colorado, California, or Washington.
- The salary range for this role is ( $94,800 - $151,400 ). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
- Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
- Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.
- #LI-MO1
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