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Strategist - Audience Selection

AT General Motors
General Motors

Strategist - Audience Selection

Austin, TX

Description

The Role

The Marketing Applied Sciences (MAS) team is responsible for developing audience-driven solutions to help GM Organizations achieve their business goals. The individual will work as a member of a multi-disciplinary team of various experience levels that will be driving solution design, development, and deployment of audience models in support of marketing efforts. The Activation Strategy team is the entry point into the business, helping connect wider GM with the benefits of our models and approach.

As Activation Strategist focused on audiences for Media, this individual will embed themselves with the media team, understanding process, relationships, and business goals. Using a consultative and collaborative approach, they will work to develop business requirements into deliverables for the data science team, using strong communication skills and technical understanding to drive execution.

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A successful candidate will have a solid technical foundation and understanding of consumer data, combined with proficiency in verbal and visual communication.

What You'll Do

  • Lead the relationship with the MediaONE team, understand their processes and business needs
  • Work with stakeholders in Media and in MAS to translate goals into a roadmap for developing audiences, testing, and driving adoption of the MAS models.
  • Work with MAS stakeholders in Experimentation to drive forward test and learn roadmap in partnership with Media, Brand and other stakeholders
  • Elevate findings to a strategic, consultative, and actionable level. Convey complex stories to internal stakeholders in a strategic way that can be translated into measurable actions
  • Build and manage relationships with cross functional stakeholders to identify and prioritize key marketing and media questions.

Required Qualifications

  • Bachelors degree required
  • 3+ years of professional experience
  • 2-3 years Advanced Analytics, Audience Building Strategies or Test and Learn
  • Excellent written, verbal, presentation, and interpersonal skills; fluency interfacing with both technical and management teams. Ability to make complex concepts and analytics understandable and actionable
  • Proven capability to think systemically, strategically, and analytically while executing decisively
  • Ability to integrate data and findings from a variety of data sources and present a holistic view of a position
  • Strong interpersonal, teambuilding, and negotiating skills with a can-do attitude and an ability to work well with internal GM clients and suppliers
  • Strong team building and project leadership skills
  • Project management duties including project plans, timelines, ad-hoc requests, and managing the implementation of technical solutions
  • Experience utilizing analytical software tools and packages
  • Experience developing structured and logical frameworks to define the problem, analyze the data, and derive insights and actionable recommendations
  • Ability to establish a collaborative, cross-functional work environment to execute at a high-level

Additional Description

This role is based remotely but if you live within a 50-mile radius of [Atlanta, Austin, Detroit, Warren, Milford or Mountain View], you are expected to report to that location three times a week, at minimum.

This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.

Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

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About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Total Rewards | Benefits Overview

From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.

Diversity Information

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire

Equal Employment Opportunity Statement (U.S.)

General Motors is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Accommodations (U.S. and Canada)

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us Careers.Accommodations@GM.com or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

Client-provided location(s): Austin, TX, USA; Roswell, GA, USA; Warren, MI, USA
Job ID: General_Motors-JR-202424760
Employment Type: Full Time

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Health Reimbursement Account
    • Dental Insurance
    • Vision Insurance
    • Life Insurance
    • Short-Term Disability
    • Long-Term Disability
    • FSA
    • HSA
    • HSA With Employer Contribution
  • Parental Benefits

    • Birth Parent or Maternity Leave
    • Non-Birth Parent or Paternity Leave
    • Adoption Leave
    • Fertility Benefits
    • Adoption Assistance Program
    • Family Support Resources
  • Work Flexibility

    • Flexible Work Hours
    • Remote Work Opportunities
    • Hybrid Work Opportunities
  • Office Life and Perks

    • Casual Dress
    • Happy Hours
    • On-Site Cafeteria
  • Vacation and Time Off

    • Paid Vacation
    • Paid Holidays
    • Personal/Sick Days
    • Leave of Absence
  • Financial and Retirement

    • 401(K)
    • 401(K) With Company Matching
    • Performance Bonus
    • Relocation Assistance
    • Stock Purchase Program
  • Professional Development

    • Tuition Reimbursement
    • Learning and Development Stipend
    • Promote From Within
    • Mentor Program
    • Shadowing Opportunities
    • Access to Online Courses
    • Lunch and Learns
    • Internship Program
  • Diversity and Inclusion

    • Diversity, Equity, and Inclusion Program
    • Woman founded/led
    • Employee Resource Groups (ERG)

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