Description
This role is categorized as hybrid. This means the successful candidate is expected to report to the Oshawa Elevation Centre, three times per week at minimum.
The Retail Incentive Specialist is a crucial member of the 'Go to Market' Retail Excellence Team. This role is the primary source of communication to the Dealer Network for all incentive programs and works closely with each marketing team to develop programs that create excitement in the marketplace but are simple to understand and execute.
Manage all aspects of Home Office Letter Communications
- Manage Assistant Incentive Specialist (direct report) as part of daily operations
- Works with a high level of confidentiality
- Participate in confidential retail planning discussions regarding incentive development and go to market strategies
- Integrate with various stakeholders including brand teams, digital teams, and financial partners to ensure incentive execution
- Liaise with various people in the organization to ensure HOL compliance with all audit requirements: Legal / Dealer Org / Brand Teams / Finance / Leadership / CCA
- Manage authoring for all HOLs in English & French/ Publish and communicate HOLs to GM internals and Dealers
- Interact with all levels of field staff to resolve Dealer questions and concerns
- Meet critical daily /monthly program timelines
- Provide guidance and clarification to BARS and Regional Staff on marketing program and vehicle incentives
- Maintains HOL Home page
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Incentive & Offer Management System (IOM): system of record for all incentive programs
- Attend daily/weekly calls as required to maintain/test current and next build
- Attend after hours testing meetings with the AutoData team
- Primary Canadian business representative for incentive authoring
- Work with developers to create solutions for authoring and delivering incentive messages in a bilingual market
- Ensured system compliance with all Canadian audit requirement
- Maintain and test incentives in IOM enabled Apps on GC such as Vin Lookup tool and Search Programs (IOM enabled Apps) on GC
- Support all stakeholders in triaging issues with various integrations
- Key contact for CONNECT project, ensuring Canadian incentive requirements are met and participating in testing of the new tool
Assist with Special Projects
- Supports the execution of MAB meetings (Marketing Advisory Board)
- Creating efficiencies with Dealer Communications
- Providing training for new Field Staff and Digital Staff
- Support additional projects as needed
Additional Description
Competencies & Behaviours:
- Post Secondary Education required
- Excellent written communication skills
- High level of leadership and coordination skills
- Ability to manage time independently and meet deliverable timing is critical
- High level of interpersonal skills to work effectively across the organization
- High level of accuracy with a focus on attention to detail
- Focus & speed of throughput is important
- Demonstrates strong organization capability
- Dealing with ambiguity and sound judgment: must be able to construct a program from minimal information
- Process management: must be able to follow a process through to completion
- Flexibility in terms of working hours
- Must have experience in HOL interpretation, incentive programs and compatibilities
- Field and/or Dealer experience considered an asset
- Flexibility to work outside regular business hours on occasion, as required, to meet project deadlines, support program execution, or accommodate business needs
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE
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