Description
This role is categorized as hybrid. This means the successful candidate is expected to report to GM Global Technical Center three times per week, at minimum.
As a member of the OnStar Relationship Marketing Team, the OnStar CRM Assistant Relationship Marketing Lead is responsible for designing, implementing, and optimizing CRM and 1:1 engagement strategies for OnStar digital products like Super Cruise, the OnStar Guardian app, Google Built-In and more. The preferred candidate has a passion for customer engagement, has cross-channel marketing experience, and has spirit of innovation aimed at continuous testing and optimization. This position reports to the Manager, OnStar Relationship Marketing
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Responsibilities Include:
- Building and managing multi-touch campaigns to drive adoption and usage of core in-vehicle technology and features
- Working closely with the CRM leads for all General Motors' brands to identify cross-branded messaging and integration opportunities
- Making data-driven decisions based on analytics to optimize marketing campaigns for effectiveness and efficiency; always applying a test & learn approach
- Collaborate closely with Brand, Product and Sales leads to design and execute 1:1 programs and campaigns, targeting key audiences and achieving product KPIs
- Working independently within CRM tools and processes
- Tracking and reporting progress on marketing campaigns & programs
- Partner with Brand, Digital Marketing, Retail, and Product Marketing teams on creative development, product launches, content strategy, and web experience
- Collaborate with Product and CX teams to identify customer needs and inform product definitions, value propositions, and target audience strategies
- Drive adoption of Super Cruise with our current and potential OnStar customers
- Work as part of the Owner Growth Marketing team to collaborate across brands to drive revenue growth for OnStar throughout the GM brand experience (Accessories, Customer Care & Aftersales, GM Loyalty & Card, and more).
Additional Description
Skills Required:
- Forward-looking performance marketer who excels in a fast-paced innovation environment
- Ability to work cross-functionally with input from multiple areas of the business
- Problem-solving skills, including planning, time management and organizational proficiencies
- Proven track record leading integrated, digital-first marketing campaigns
- Ability to work effectively with others
- Ability to effectively manage multiple assignments and prioritization to meet deadlines
- Ability to synthesize data into critical information
- Ability to make/recognize effective trade-off decisions that balance multiple considerations
- Excellent oral and written communications skills
- Highly developed presentation skills both in the development and delivery of presentation
- Proven ability to use complex data to form in-depth analytical insights
- High level of expertise within Microsoft Office Suite, specifically Excel and PowerPoint
Requirements / Qualifications:
- 3+ years of CRM marketing or marketing experience either brand-side or agency-side
- Preferred candidates have experience in high-volume CRM and 1:1 relationship marketing environments
This role may be eligible for relocation benefits.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE
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Diversity Information
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire
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