Description
This role is categorized as hybrid. This means the successful candidate is expected to report to the Oshawa Elevation Centre, three times per week at minimum.
The National Marketing Manager - Chevrolet Cars & Crossovers will work closely with and report to the Brand Director, Chevrolet and will lead two Marketing Segment Managers. This role will lead the brand marketing strategies collaborating regularly with their US counterparts as well as number of internal GMCC departments/divisions.
Key Responsibilities
- Lead the Brand Team in achieving Business Plan Targets - Sales, Market Share, Profitability and Brand Health
- Develop strategic and concise brand marketing plans that define the product, pricing, distribution and promotional strategy across the Cars, Crossover, and Electric Vehicle portfolio working collaboratively with the US marketing teams, product planning, distribution and finance departments
- Work closely with the Chevrolet Advertising & Communications Team and support them with comprehensive agency briefs
- Lead the monthly retail go-to-market strategies in support of RPM including competitive analysis and insights, product positioning and competitiveness, regional retail focus (product & pricing)
- Lead the execution of flawless product launches through all market gates through in-market launch
- Develop impactful sales tools and provide updates for field staff and dealer personnel (Ie. Playbooks, VOD's, update meetings, etc)
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Product Planning and Positioning
- Lead development of strong product packaging strategies that meet/exceed consumer needs while providing maximum profitability
- Develop pricing and incentive strategy that promotes profitable share growth for the brand
- Collaborate with Finance, Engineering, Distribution, CCA, and NA/Global colleagues, to ensure Canadian market needs are met in our products
- Understand and mobilize key knowledge and insights that will help market and sell our vehicles more effectively
- Act as marketing lead for GMCC product planning
Product Management
- Actively manage sales, market share, and residual values to ensure brand stays on track against midterm plan
- Identify issues and opportunities, and provide to management sound recommendations that effectively balance brand and enterprise goals
- Fully leverage enterprise data and key research (JD Power PIN) to make informed recommendations
- Champion the products to ensure they are effectively promoted and serviced, by building productive relationships with CCA, Ad teams, Connected Customer, and PR
- Run point on coordinating new vehicle launches, product war room sessions, and monthly sales reporting
Organizational Capacity
- Build strong, productive relationships with all marketing and GMCC functional counterparts, leveraging smart processes to drive efficiency
- Coach and develop Marketing Segment Managers, leveraging CAP, 1:1 meetings, Workday Tools, and ongoing feedback
- Demonstrate positive contributions to VSM and GMCC culture
Additional Description
Skills and Experience
- 5+ years of relevant leadership experience
- Dealing with ambiguity
- Leadership & Directing Others
- Analytical/Problem solving
- Planning and organizing
- Conflict Management
- Motivate others
- Managing and measuring work
- Communication - Oral/Written / Presentation skills
Preferred Skills and Experience
- Previous field sales experience considered an asset
- Pervious Brand / Advertising experience considered an asset
Education and Training
- University degree (Bachelor of Commerce / Business with major in Marketing or Advertising an asset)
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE
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