Description
This role is categorized as hybrid. This means the successful candidate is expected to report to GM Global Technical Center three times per week, at minimum
As a part of the Global Marketing team, the Multi-product Campaign Assistant Manager role will be responsible for assisting in driving strategy, innovation and outcomes for brand-based 1:1 customer communications. As part of the team, the focus will be on the performance of every customer interaction across our lifecycle. From vision to strategy through execution, a successful candidate will have a passion for customer engagement, experience in cross-channel, outcome-based marketing, and an innovative spirit aimed at testing, learning and optimization. Core lifecycle strategies include customer acquisition and owner engagement, with channel implementation across email, direct mail, SMS, in-app, in-vehicle, and 1:1 paid media.
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This candidate should be proficient of Adobe tools/platform and be able to support research, best practices, user behavior, customer insights to inform decisions and recommendations.
The ideal candidate will interact with the following to ensure deliverables and support strategic facilitating discussions and driving growth plans.
A successful candidate will actively collaborate with:
- Advertising/Marketing/Product
- Adjacencies (Accessories, My Rewards/GM Card, Customer Care and Aftersales, Global content Studio, etc)
- Sales Ops (Retail events and Incentives)
- Digital Retail Platform Team
In this role, the Multi-product campaign assistant manager will focus on the follow areas:
- Assist in developing comprehensive multi-product campaign strategies and plans
- Collaborate with the Marketing Manager to define campaign objectives, target audience, messaging, and creative assets
- Monitor campaign performance, track key metrics, and provide regular reports to stakeholders
- Analyze campaign performance metrics and provide insights to optimize future campaigns
- Conduct A/B testing and other experiments to improve campaign effectiveness
- Manage the end-to-end campaign process, ensuring timely delivery of all campaign elements.
- Collaborate with product managers, sales teams, and other stakeholders to gather product information and insights for campaign development
- Foster strong relationships with internal teams to ensure effective collaboration and communication throughout the campaign lifecycle
Skills Required :
- Forward-looking performance marketer who excels in a fast-paced innovation environment
- Interest in enabling change in how we deliver 'best-in-class' marketing
- Ability to work cross-functionally with input from multiple areas of the business
- Problem-solving skills, including planning, time management and organizational proficiencies
- Capable use of modern marketing tools; effective use of insights, data, 1:1 and addressable technologies, AI/ML, leading-edge digital channels, test-and-learn, to advance how we reach the right customer with the right message at the right time
Educational Requirements:
- Four-Year Accredited College Degree
- Advanced/Master's degree in a marketing or business-related field (preferred but not required)
Additional Requirements / Qualifications:
- 2 years of CRM and digital or related marketing experience
- Areas of expertise:
- Experience with complex integrated/automated marketing campaigns and segmentation strategies
- Data analysis and data-driven marketing initiatives
- Experience in marketing a technology brand and its associated products
- Direct Agency experience or Agency management experience
- Proven ability to work with cross-functional teams
- Excellent written and verbal communication skills
- Affinity to facilitate problem solving & collaboration
- Proven experience in effective project management
Additional Description
This role is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.
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Diversity Information
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire
Equal Employment Opportunity Statement (U.S.)
General Motors is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Accommodations (U.S. and Canada)
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