Description
Hybrid - This role is categorized as hybrid. This means the successful candidate is expected to report Warren, MI three times per week, at minimum or other frequency dictated by the business.
Relocation:
This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.
The Role:
This role is critical to CCA to help us interface with a Media Agency, analytics teams and internal brand teams to develop and execute our service and parts media strategy yearly - who to target and how to reach them through Media!
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As an Assistant Media Manager for Certified Service, Parts Brand, Parts eCommerce, Chevrolet Performance, and Technician Recruitment you will have the opportunity to support several different areas across the Customer Care & Aftersales (CCA). You will be charged with driving innovation and pushing boundaries of emerging media to engage with new and returning customers across the national tier. You will be asked to bring new ideas and strategies that will elevate the brand presence and positively influence our relationship to deliver on key media and brand KPIs.
What You'll Do (Responsibilities):
- Form the strategic vision and media planning process for Tier 1/National Certified Service (across all GM divisions), Parts Brand (GM Genuine and ACDelco), Parts eCommerce, Chevrolet Performance, and Technician Recruitment
- Manage our Tier 1 Media AOR and media operations process
- Develop fresh insights to drive innovation and keep up with current/future trends in media while enabling a smarter and more effective media strategy and buying decisions
- Work effectively with the Brand teams to understand brand initiatives, objectives, and goals to drive the most effective media plans
- Own and manage the allotted budget and drive appropriate investments and mix
- Liaison with Testing and Analytics teams at GM (including but not limited to Marketing Strategy & Intelligence (MSI), Marketing Applied Sciences (MAS), and Performance Marketing) in the development of reports, mix models, identify and drive media key performance indicators and high value behaviors across all channels and optimization plans
- Develop and foster a relationship with MediaOne including Audience, Ad Tech, and channel leads
- Create and oversee Test & Learn media initiatives and audience strategy
- Present and inform leadership across retail, sales and marketing and adjacency areas of the business of CCA's media plans, new opportunities, etc.
- Monitor and analyze key performance metrics; optimize campaign activities on a weekly basis alongside analytic teams
- Help guide and provide recommendations of how to optimize national account co-branded campaigns
REQUIRED CORE COMPETIENCIES:
- Forward looking mindset: the ability to spot trends and understand where the industry and opportunity will be in the future
- Thinks strategically and navigates effectively though complex situations
- Analytical data experience
- Ability to deliver results in an ambiguous environment
- Strong communication skills and the ability to influence others
- Excellent research and presentations skills
- Takes initiative, is proactive, and composed under pressure
- Highly organized and ability to work cross-functionally
Additional Description
Your Skills & Abilities (Required Qualifications):
- Minimum of 5 years of marketing with a preference for media experience and managing one-to-one targeted campaigns
- Experience working within the digital space (paid search, social, display, online video, audio, connected TV, digital out-of-home, etc.), Amazon platforms, and espouse to traditional media (TV, magazines, etc.)
- Experience working with or for media agencies
- Successfully manage multiple projects and deadlines
- Demonstrated ability to present including development of a PowerPoint presentation, oral presentation skills and ability to tell a story resulting in decision making
- Outstanding oral and written communication
What Will Give You a Competitive Edge ( Preferred Qualifications):
- Bachelor's degree required in marketing, business or other related fields preferred
- Knowledge of GM structures and processes
- Automotive experience with a view of the field as well as dealership and parts ecosystems
- Understanding of people-based planning and 1:1 targeting
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