Description
This role is categorized as HYBRID . This means the successful candidate is expected to report to GM - Cadillac Tower three times per week, at minimum. This job may be eligible for relocation benefits.
As the Marketing Manager of Buick, you will lead the strategic vehicle lifecycle plan including developing and executing positioning, product launch, go-to-market plan, and initiatives to optimize sales for the Buick models (Enclave, Envision, Envista and Encore GX). You will lead a cross functional, matrix team that delivers a comprehensive vehicle line plans that encompasses product, pricing/incentives, advertising, promotions, and retailer channel. This position reports to the Global Buick GMC Marketing Director.
Want more jobs like this?
Get jobs in Warren, MI delivered to your inbox every week.
Main Duties and Responsibilities include:
- Develop and lead the product launch for current program and future model assigned vehicles
- Devise product marketing initiatives to optimize sales, share, profit, and brand funnel targets
- Provide carline direction on creative work in terms of scope, key messages, and customer target; all within the context of Buick umbrella positioning
- Lead a team of Assistant Marketing Managers to execute marketing strategies and plan including developing a high performing team through selection, feedback and coaching, performance reviews, and skill development.
- Relay a deep passion for the customer journey, a consumer-first mindset and a comprehensive understanding of marketing channels to support the implementation of strategies and executions that effectively reach across many different mediums.
For each product:
- Identify consumer insights and competitive opportunities to guide development of market strategy/tactics
- Assume leadership role in developing target market definition, positioning, and key messages
- Develop and lead consensus effort with all stakeholders to a 4P launch plan from pre-launch through post-launch for new and majored products
- Develop annual marketing plan and budget recommendation
- Lead monthly go-to-market plan recommendation as part of SMS process including sales forecast, production recommendation, and incentive requirements
- Collaborate with Brand Execution Team to develop compelling consumer messaging strategy which utilizes appropriate media tactics
- Assume leadership role in developing content for dealer product training
- Collaborate with Sales Operations Team in dealer communications and soliciting feedback to ensure plans can be effectively executed at retail
- Collaborate with Product Manager to identify customer needs, develop initial model/content strategy, and identify product wins for communications
- Devise and implement life-cycle appropriate special editions, packaging adjustments, and promotions to attain business objectives
- Collaborate with Communications team to develop key messages for media and social media and actively participate in media events as a subject matter expert
- Engage with Order Fulfillment and Sales Operations in managing product distribution strategy and tactics
- Ensure accuracy and effective messaging in all consumer communications, dealer communications, press releases, dealer order guides
- Serve as SME of assigned products/segments to the Buick GMC organization. Provide guidance to develop a portfolio approach for marketing management.
- Develop customer targets, product content, pricing, media planning and incentives recommendations to maximize Buick VP, sales, and share.
Requirements:
- Bachelor's degree required, preferred in marketing, business or other related
- 7+ years' experience in Product Marketing, Branding, Sales or Centers of Expertise Marketing.
- Ability to work well in a complex team environment and marshal resources (people, funding, material, support) to get things done; uses resources effectively and efficiently.
- Experience leading agency relationships.Experience managing teams directly or indirectly
- Demonstrated ability to own and effectively manage budgets
- Ability to develop and communicate new and unique marketing ideas that will effectively drive consumers to action
- Ability to make/recognize effective trade-off decisions and can negotiate skillfully in tough situations with both internal and external groups, can win concessions without damaging relationships.
- Able to make sound decisions based upon a mixture of analysis, wisdom, experience, and judgment.
- Ability to communicate strategy and plans effectively
- A self-starter with the ability to think strategically and develop creative solutions
- Regular travel, including some weekends. Ability to occasionally work irregular hours
Additional Description
Skills and Abilities:
- Ability to work well in a complex team environment
- Ability to effectively manage multiple assignments and prioritization to meet deadlines
- Ability to synthesize data into critical information
- Ability to make/recognize effective trade-off decisions that balance multiple considerations
- Excellent oral and written communications skills
- Highly developed presentation skills both in the development and delivery of presentation
- Proven ability to use complex data to form in-depth analytical insights
- High level of expertise within Microsoft Office Suite, specifically Excel and PowerPoint
Preferred qualifications:
- Strong competency in all areas of digital, broadcast, CRM, social media, experiential as well as exposure to media planning
- Master's degree in Business Administration preferred
- Marketing launch experience preferred
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.
- #LI-MO1
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
Total Rewards | Benefits Overview
From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Diversity Information
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire
Equal Employment Opportunity Statement (U.S.)
General Motors is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Accommodations (U.S. and Canada)
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us Careers.Accommodations@GM.com or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.