Description
Are you driven by a maverick mindset, eager to define marketing in revolutionary ways? Do you have the expertise to execute cutting-edge offline strategies that drive brand awareness and deliver measurable results? If you're passionate about pushing the boundaries of marketing excellence, we have an electrifying opportunity for you to join our team as a Traditional Marketing Manager at GM Europe.
In this role, you will lead the execution of large-scale media buying initiatives, ensuring that GM's brand presence is optimized across all traditional media channels. Your strategic approach and negotiation skills will help maximize media investments and strengthen partnerships across Europe.
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Key Responsibilities:
- Media Planning & Coordination : Develop and coordinate multi-country traditional media plans, ensuring a consistent approach across our European markets while tailoring strategies to local market needs.
- Pan-European Deals : Work closely with key media players to negotiate pan-European deals that deliver value and maximize media efficiency.
- Media Partner Relationships : Own and manage relationships with media partners, acting as the key point of contact to maintain and build strong partnerships.
- Best Practices & Innovation : Set best practices for traditional media buying while driving innovation through a test-and-learn agenda to explore new opportunities across OOH, TV, and Print.
- Media Agency & Vendor Negotiations : Lead negotiations with media agencies and vendors, securing the best deals and ensuring alignment with GM Europe's overall media strategy.
- Global/Regional/Local Media Buying Projects : Identify, manage, and steer media buying projects at global, regional, and local levels, ensuring alignment and maximizing impact.
Requirements:
- Experience: 4 -6 years experience in similar role
- Traditional Media Expertise : Proven experience in buying across Out of Home , TV , and Print media, with a solid understanding of the nuances in each channel. Experience in CTV is a bonus.
- Local Expertise: Knowledge about the local media landscape in at least some of our core markets of France, DACH and Sweden.
- Negotiation Skills : Demonstrated ability to negotiate complex media deals, including agency/vendor contracts, bonus structures, and long-term partnerships.
- Relationship Management : Ability to build and maintain strong relationships with media partners, agencies, and vendors to drive successful outcomes.
- Strategic & Analytical Mindset : Experience setting best practices, creating test-and-learn agendas, and evaluating the performance of traditional media campaigns to optimize results.
- Project Management : Strong organizational and project management skills, with the ability to manage multiple large-scale media buying projects simultaneously.
- Cross-Functional Collaboration : Ability to collaborate effectively with global, regional, and local teams to ensure alignment on media strategies and projects.
This is an opportunity to play a key role in shaping GM's traditional media strategies across Europe. If you are passionate about traditional media, strategic in your approach, and ready to take ownership of high-impact projects, we'd love to hear from you!
Additional Description
About GM
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Diversity Information
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire
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