Description
This role is categorized as HYBRID . This means the successful candidate is expected to report to GM - Cadillac Tower three times per week, at minimum. This job may be eligible for relocation benefits.
The Marketing Development Lead will assist in the development and acceleration of the GM Marketing Way across the global marketing organization. This role is key in promoting and driving acceleration of the GM Marketing Way with one simple approach to marketing that drives outcomes aligned to clear measures of success and ways of working. They will support the Global Marketing Development Manager and SMEs to infuse the GM Marketing Way into marketing processes and development of marketing. The ideal candidate will utilize advanced project management and collaboration skills to deliver impact supporting the organizations growth and core marketing skills.
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Key Responsibilities include:
- Support GM Marketing Way Process: : Assist in the development and implementation of global marketing processes, .
- Marketing Way 2 Grow: Support the rollout of the GM Marketing Way across the global marketing organization. Assist in embedding the GM Marketing Way across marketing.
- Marketing Development : Collaborate with SMEs to develop tools and process to support the Marketing Way. Assist in managing relationships with internal SMEs and external partners to support the acceleration of our marketing organization.
- Marketing Development Support : Assist in planning and executing organizational initiatives, including supporting project timelines, coordinating logistics. Assist in developing integrated measurement (KPI) strategy to measure progress and ensure long-term success.
Required Qualifications:
- Bachelor's degree required. Preferred in Marketing, Business, or a related field.
- 5+ years of experience in marketing, talent development, or employee engagement, with some global exposure preferred.
- Demonstrated ability to manage projects with multiple moving parts across departments and regions.
- Knowledge of marketing and customer experience strategies and approaches.
- Understanding of marketing technical skills, with experience in developing strategic frameworks
- Knowledge of digital tools and platforms; experience with SharePoint, Viva, or similar systems is beneficial.
Additional Description
Skills:
- Polished presentation, facilitation and interpersonal skills.
- Strong collaboration and relationship-building, with the ability to work across cultures and support global initiatives.
- Excellent organizational and communication skills, with the ability to coordinate complex initiatives and share results across various levels.
- Flexibility to adapt to changing needs, with a proactive approach to problem-solving and improving internal processes.
- Comfort with ambiguity and ability to shift gears comfortably while being an agent for change.
- Excellent communication, collaboration, and relationship-building skills to work effectively with internal and external partners.
Join Us : At General Motors, we're not just transforming marketing; we're setting the pace for the industry. If you're ready to lead with influence, embrace change, and drive the brand towards a future of creative brilliance, we want to hear from you.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.
- #LI-MO1
About GM
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Diversity Information
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging for all employees. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire
Non-Discrimination and Equal Employment Opportunities (U.S.)
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