Description
Work Arrangement: This role is categorized as hybrid. This means the successful candidate is expected to report to Warren, MI three times a week, at minimum.
The Role
Our Global Customer Research group is seeking a dynamic leader to partner with our market researchers, enterprise data analytics, and other cross-functional business teams to drive actionable consumer insights. This leader will guide the development of solutions that unlock the power of holistic data integration, enabling exceptional consumer insights and recommendations by analyzing market research and other internal and external data sources. The ideal candidate will have a blend of technical expertise and strategic vision, and experience in identifying and communicating impactful customer insights.
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What You'll Do
- Guide and mentor the Global Market Research team in harnessing the potential of analytics-driven insights and in mastering the art of storytelling.
- Develop a roadmap for analyzing multiple data sources, uncovering hidden patterns, anticipating emerging trends, and identifying the key drivers of consumer behavior, in partnership with GM's Enterprise Data, Analytics & Insights team
- Guide the development and implementation of advanced data analytics applications for market research, leveraging statistical and AI tools to deepen consumer insights, predict trends, and anticipate market shifts.
- Analyze and interpret large volumes of attitudinal and behavioral data to drive strategic recommendations that inform forward-looking business decisions.
- Generate ad-hoc analysis and reports with actionable recommendations based on the needs of key stakeholders, through ad-hoc data retrieval and analysis from data management systems.
- Foster the adoption of data analytics and visualization tools that translate complex insights into clear, compelling narratives.
- Cultivate a culture of continuous improvement, advising market researchers and portfolio planners on integrated analytics potential and ongoing enhancement of market research methodologies and tools.
Additional Description
Your Skills & Abilities (Required Qualifications)
- Bachelor's Degree
- Strong foundation in Insights Analytics - Data Science, Computer Science, Statistics applied to Market Research
- 10+ years of experience in consumer behavior applied statistics and advanced data analytics, with a track record in generating data-driven insights.
- Strong foundation of market research methodologies, statistical analysis, and predictive modeling.
- Demonstrated leadership and team management experience, with excellent communication and interpersonal skills.
- Ability to think creatively and strategically to drive continuous improvement of data driven market research insights and analytics.
- Expertise in statistical, machine learning and AI frameworks
- Proficiency in Python, R, SQL, and data visualization tools (e.g., Tableau, Power BI)
What Will Give You A Competitive Edge (Preferred Qualifications)
- Master's or Ph.D. preferred
- Strong foundation of market research methodologies, statistical analysis, and predictive modeling within the automotive industry.
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
Total Rewards | Benefits Overview
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Diversity Information
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging for all employees. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is proud to be an equal opportunity employer and is committed to providing a workplace that is free of unlawful discrimination.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
Accommodations (U.S. and Canada)
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us Careers.Accommodations@GM.com or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.