Description
This is a hybrid role: this position requires to work 3 days on site 2 days at home remote on a full-time basis
What you will do:
The primary purpose is to provide support and oversee the lifecycle management of relevant GMCC models in 14 countries, including development and execution of the marketing strategy through positioning, pricing, packaging, messaging, and various cross-functional marketing activities in support of business objectives. Job responsibilities also include understanding the customer, competition, and the segment dynamics, identifying market trends, preparing for the next generation vehicles. This position reports to the GMCC Marketing Manager.
Main Duties and Responsibilities include:
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- Collaborate and deliver in developing positioning, marketing strategy, strategic briefs, and marketing plans for the relevant model(s).
- Leverage marketing information, segment trends and competitive facing material to uncover key consumer insights, competitive opportunities and execute on the insights.
- Ensure all consumer communications, dealer communications, press releases, playbook, dealer order guides, etc. are messaged effectively and include correct information.
- For mid-cycle and new major product launches, develop comprehensive launch plan with strong communication with Communications, Product and Advertising teams.
- Collaborate with planning, ordering, scheduling, and order fulfillment teams to understand, anticipate, and drive creative resolution to production and forecasting issues.
- Participate in trade-off decisions/conflict resolution between Centers of Expertise (Brands, Product, Finance, Nameplates)
- Develop communications message based on critical product attributes and market trends to provide foundation for consumer, dealer, wholesale, and media messages.
- Develop content for product training of the vehicle including field training guides, trailering resources, and dealer-facing training.
- Analyze data with cross-functional communications to Sales Ops, Regional Teams and Finance on pricing, incentive strategy, and execution.
- Act as a resource to the Field teams by developing clear and consistent communications including brand updates, recommended ordering configurations, and constraints.
- Leverage strong Data & Analytical skills to develop recommendations and POVs for current and future vehicle product.
- Implement innovative strategies to elevate the customer experience, to achieve brand goals.
- Provide support as requested to brand team on creative work in terms of scope, key messages, and customer target; all within the context of GMCC positioning.
Additional Description
Requirements
- Bachelor's degree required
- 2+ years of experience, preferably in divisional marketing, planning, product marketing, sales and/or marketing
Skills and Abilities:
- Ability to work well in a team environment
- Ability to work effectively with others
- Ability to effectively manage multiple assignments and prioritization to meet deadlines
- Ability to synthesize data into critical information
- Ability to make/recognize effective trade-off decisions that balance multiple considerations
- Excellent oral and written communications Spanish and English skills
- Highly developed presentation skills both in the development and delivery of presentation
- Proven ability to use complex data to form in-depth analytical insights
- Available to travel, as required
In case you need any reasonable adjustment to continue with your process, let your recruiter know.
Remember to attach your CV when applying to this vacancy.
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