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GMC Assistant Marketing Manager

AT General Motors
General Motors

GMC Assistant Marketing Manager

Warren, MI

Description

This role is categorized as hybrid. This means the successful candidate is expected to report to GM Global Technical Center- Cadillac Tower three times per week, at minimum.

General Purpose of Position:

The primary purpose is to provide support and oversee the lifecycle management of relevant GMC models, including development and execution of the marketing strategy through positioning, pricing, packaging, messaging, and various cross-functional marketing activities in support of business objectives. Job responsibilities also include understanding the customer, competition, and the segment dynamics, identifying market trends, appropriate packaging and preparing for the next generation vehicles. This position reports to the Marketing Manager. The two open roles are supporting HUMMER EV, and Canyon/Yukon (Including any future variants)

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Main Duties and Responsibilities include:

  • Collaborate and deliver in developing positioning, marketing strategy, strategic briefs, and marketing plans for the relevant model(s).
  • Leverage marketing information, segment trends and competitive facing material to uncover key consumer insights, competitive opportunities and execute on the insights.
  • Ensure all consumer communications, dealer communications, press releases, playbook, dealer order guides, etc. are messaged effectively and include correct information.
  • For mid-cycle and new major product launches, develop comprehensive launch plan with strong communication with Communications, Product and Advertising teams.
  • Collaborate with Centers of Expertise (Media, Site, Social, CRM, Sales, Product and Finance) to further refine strategies and plans, including use of existing divisional and adjacency promotions.
  • Collaborate with supply chain, scheduling, and order fulfillment teams to understand, anticipate, and drive creative resolution to production and forecasting issues.
  • Interface with the research community to develop and leverage insights for current and future product with leadership reporting for awareness and strategic decision making.
  • Participate in trade-off decisions/conflict resolution between Centers of Expertise (Brands, Product, Finance, Nameplates)
  • Develop communications message based on critical product attributes and market trends to provide foundation for consumer, dealer, wholesale, and media messages.
  • Develop content for product training as the SME of the vehicle including field training guides, trailering resources, and dealer-facing training.
  • Analyze data with cross-functional communications to Sales Ops, Regional Teams and Finance on pricing, incentive strategy, and execution.
  • Act as a resource to the Field teams by developing clear and consistent communications including brand updates, recommended ordering configurations, and constraints.
  • Leverage strong Data & Analytical skills to develop recommendations and POVs for current and future vehicle product.
  • Implement innovative strategies to elevate the customer experience, to achieve brand goals.
  • Provide support as requested to brand team on creative work in terms of scope, key messages, and customer target; all within the context of GMC positioning.

Requirements

  • Bachelor's degree required
  • 5+ years of experience, preferably in divisional marketing, product marketing, sales and/or marketing COE functional experience
  • Proven working experience in project management

Skills and Abilities:

  • Ability to work well in a complex team environment
  • Ability to work effectively with others
  • Ability to effectively manage multiple assignments and prioritization to meet deadlines
  • Ability to synthesize data into critical information
  • Ability to make/recognize effective trade-off decisions that balance multiple considerations
  • Excellent oral and written communications skills
  • Highly developed presentation skills both in the development and delivery of presentation
  • Proven ability to use complex data to form in-depth analytical insights
  • High level of expertise within Microsoft Office Suite, specifically Excel and PowerPoint
  • Ability to travel, 10-15% Domestically

Preferred qualifications

  • Diverse marketing experiences preferred. Packaging, positioning, research, and pricing experience a bonus
  • Expertise with electric vehicles (including but not limited to product, infrastructure, owner experience) preferred
  • Dealer contact preferred

Additional Job Description

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

This role may be eligible for relocation benefits.

Additional Description

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

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Diversity Information

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire

Equal Employment Opportunity Statement (U.S.)

General Motors is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Accommodations (U.S. and Canada)

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us Careers.Accommodations@GM.com or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

Client-provided location(s): Warren, MI, USA
Job ID: General_Motors-JR-202421172
Employment Type: Full Time

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Health Reimbursement Account
    • Dental Insurance
    • Vision Insurance
    • Life Insurance
    • Short-Term Disability
    • Long-Term Disability
    • FSA
    • HSA
    • HSA With Employer Contribution
  • Parental Benefits

    • Birth Parent or Maternity Leave
    • Non-Birth Parent or Paternity Leave
    • Adoption Leave
    • Fertility Benefits
    • Adoption Assistance Program
    • Family Support Resources
  • Work Flexibility

    • Flexible Work Hours
    • Remote Work Opportunities
    • Hybrid Work Opportunities
  • Office Life and Perks

    • Casual Dress
    • Happy Hours
    • On-Site Cafeteria
  • Vacation and Time Off

    • Paid Vacation
    • Paid Holidays
    • Personal/Sick Days
    • Leave of Absence
  • Financial and Retirement

    • 401(K)
    • 401(K) With Company Matching
    • Performance Bonus
    • Relocation Assistance
    • Stock Purchase Program
  • Professional Development

    • Tuition Reimbursement
    • Learning and Development Stipend
    • Promote From Within
    • Mentor Program
    • Shadowing Opportunities
    • Access to Online Courses
    • Lunch and Learns
    • Internship Program
  • Diversity and Inclusion

    • Diversity, Equity, and Inclusion Program
    • Woman founded/led
    • Employee Resource Groups (ERG)

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