Description
Hybrid - This role is categorized as hybrid. This means the successful candidate is expected to report to Warren, MI three times per week, at minimum [or other frequency dictated by the business].
The Role
The General Motors Global Social Marketing team is looking for a dynamic Cross-Brand Portfolio Social Strategy Manager. This newly created role will be pivotal in shaping GM's social media strategy and brand engagement across our key brands: Buick, Cadillac, Chevy, GMC, and OnStar. You will lead a team of subject matter experts and execute best-in-class social media campaigns that resonate with diverse customer demographics across established and emerging platforms.
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As a strategic thinker and passionate social media user, you'll leverage the latest trends to connect with audiences effectively. Your experience in managing integrated campaigns, developing social communities, and creating evergreen content will drive performance against key KPIs, including reach, engagement, and brand loyalty. If you're a versatile leader excited to make a significant impact and lead innovative social media strategies and elevate the GM brands experience, apply now!
What You'll Do (Responsibilities):
- Team Leadership : Guide a team of social media experts to execute data-driven campaigns that achieve brand and business KPIs.
- People Development: Coach & develop team of individual contributor SMEs to influence with authority throughout the organization. Develop depth and breadth off their social media skillsets (paid/owned/earned), and nurture professional growth of individuals and as a high functioning team.
- Collaborative Strategy Development : Partner with brand strategy leaders to create cohesive campaign architectures and key messaging for owned social platforms (e.g., Instagram, TikTok, YouTube).
- Social Content Strategy: Collaborate with creative & agency teams to develop and deliver a social-first content strategy that elevates brand presence.
- Social Forward, Insights-Driven Briefing: Work with brand & agency teams to develop briefs rooted in consumer research and social trends for seasonal and quarterly initiatives.
- Cultural & Platform Forward Prioritization: Develop a consumer moments x mindset matrix to align cultural priorities with our core consumers' life stages.
- Competitive, Best Practice & Industry Monitoring : Stay informed on consumer insights and market trends to refine brand positioning and value propositions. Continuously seek new ways to implement best practices across brands and rapidly scale learnings.
- Content Calendar Management : Oversee the team leading creation and management of the social marketing content calendar, ensuring alignment with internal teams (Communications, Brand Marketing, Product Marketing, etc.).
- Drive Advocacy via Social Communities Engagement: Alongside Influencer marketing leader, develop earned/creator/UGC syndication and amplification strategy
- Performance Monitoring : Collaborate with the internal Marketing Intelligence Team to track key social and brand health metrics, assessing the impact of social activities on overall success.
- Operational Efficiency : Ensure consistent methodologies, ways of working, and practices across brands to improve efficiency, resources and speed to market.
Additional Description
Your Skills & Abilities (Required Qualifications):
- 7-10+ years in Social Media, Brand Engagement, or Consumer Communications Strategy & Execution.
- Bachelor's degree in Business, Marketing, or a related field.
- Deep understanding of the social media landscape, platforms, and industry trends.
- Ability to articulate a strong POV and defend it with data-driven insights.
- Skill in aligning social media plans with business objectives and core priorities.
- Strong ability to convey strategies and plans clearly.
- Proven experience leading teams and driving collaborative success.
- Familiarity with social-first and brand engagement agencies, partners / platforms and tools.
- Highly organized with the ability to juggle multiple priorities.
- Excellent communication, coordination, and analytical skills, with the ability to juggle multiple projects.
- High proficiency in PowerPoint and Excel.
- This job may be eligible for relocation benefits.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
Total Rewards | Benefits Overview
From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Diversity Information
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire
Equal Employment Opportunity Statement (U.S.)
General Motors is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Accommodations (U.S. and Canada)
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us Careers.Accommodations@GM.com or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.