Description
This role is categorized as HYBRID . This means the successful candidate is expected to report to GM - Cadillac Tower three times per week, at minimum. This job may be eligible for relocation benefits.
Global Advertising Manager
We are seeking two dynamic and experienced Global Advertising Managers to lead and collaborate with global markets on the brand's advertising strategy. This role is critical in driving the global advertising campaigns, ensuring brand consistency, and enhancing our market presence across multiple regions.
The opportunities:
- Chevrolet SUV and Performance Advertising Manager
- Cadillac Advertising Manager
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The successful candidate will have a deep understanding of the automotive industry landscape, a strong grasp of global market dynamics, and a proven track record in managing large-scale advertising initiatives.
WHAT YOU'LL DO:
- Lead the creation and execution of innovative advertising campaigns that resonate with diverse audiences across global markets.
- Ensure campaigns align with the brand's global positioning and business objectives
- Leverage global market automotive data and analysis to identify trends, working with in-market teams to implement appropriate advertising tactics to best reach target
- Utilize tools to generate actionable insights to refine advertising strategies and messaging that appeal to specific customer bases
- Work closely with diverse in-market teams, product and performance marketing, ad agencies, and other stakeholders to develop cohesive and effective advertising approaches
- Ensure that all advertising efforts for assigned categories maintain brand integrity and consistency across different regions and platforms, adhering to brand guidelines and tone
- Develop and manage global advertising resources, ensuring efficient allocation across markets and channels
- Global advertising advocate that champions the needs of the regions, socializes best practices and monitors ROAI
- Stay up-to-date with the latest trends in automotive advertising, introduce innovative approaches to keep the brand at the forefront of the industry
- Provide leadership and guidance to regional advertising teams, fostering a collaborative, inclusive, and high-performance culture
Additional Description
QUALIFICATIONS:
- Bachelor's degree in Marketing, Advertising, Business, or a related field. Master's degree is a plus
- Minimum of 7-10 years of experience in advertising/marketing, with at least 3-5 years in a global or regional role within the automotive industry or a similarly dynamic industry
- Proven experience in managing large-scale, multi-market advertising campaigns
- Strong understanding of both digital and traditional advertising channels
- Prior leadership experience, effective communicator, and strong project management skills.
- Ability to work in a fast-paced, dynamic environment with multiple stakeholders
- Experience in cross-cultural communication and a strong understanding of global market nuances.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.
- #LI-MO1
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Why Join Us
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Diversity Information
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire
Equal Employment Opportunity Statement (U.S.)
General Motors is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
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