Description
This role is categorized as hybrid. This means the successful candidate is expected to report to GM Global Technical Center- Cadillac Tower three times per week, at minimum.
Primary Function & Position Summary: The Manager of Diverse Media will play a key role in maintaining GM's position as a global leader in the media and marketing landscape. This position will be expected to contribute to General Motors' Modern Marketing approach including our commitment to diversity and inclusion in our media and marketing practices. This role will support both our brands and centralized diversity functions to advance our multicultural efforts in both diverse owned and dedicated media.
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A successful candidate should have experience working with advertisers, agencies, publishers, and various broadcast and digital media vendors. In addition, it will be critical to have the ability to lead cross-functional, collaborative projects in data driven-environments. The candidates should display a strong ability interpret data and built strategy for to support the growing multicultural market.
Areas of Responsibilities:
- Serve as subject matter expert for the organization across the media landscape (linear, digital, OTT and emerging formats)
- Provide reporting and status on investment tracking and performance that supports diverse owned and targeted media investment
- Liaison with Media agency to ensure core performance measures are achieved
- Collaborate across projects with multiple internal and external teams such as GM Research, Analytics, Legal, Purchasing, Communications, etc.
- Own and contribute to development of a diversity media road map that incorporates our commitment and resonance with our strategic audiences
- Key diversity media support contact for Brand teams, agencies, media, and vendor needs
- Identify and explore Emerging Media themes to enable future success and competitive advantages
- Support the adoption of data-driven, people-based marketing across the diverse media landscape
- Support core digital media operations activities and supplier development with key digital competencies
- Work in partnership with industry leaders to build external partnerships (e.g. AIMM)
- Coordinate and monitor industry and competitive best practices of the consumer journey
- Proactively identify, manage and improve the diverse media experience across all media tiers and LMAs
- Work cross functionally with key stakeholders within GM to maximize and implement DEI strategy
- Lead the cross functional Diverse Culture Hub with Divisional Leads
Skills and Behaviors:
- Strategic thinking, problem solving and written and oral presentation skills
- Diversity and general market media relations and executive communications experience
- Extensive agency management/partnership experience
- Ability to build strong relationships
- Desire to remain current in the media space through ongoing education and skill development
- Ability to analyze and solve complex problems and ability to manage conflicting priorities
- Excellent time management skills - the ability to effectively and efficiently use your time to focus on the most impactful activities and challenge those that distract from the identified goal
- Ability to work in a fast-paced environment while remaining graceful under pressure
- Prior supervisory/leadership experience - experience in leading and developing employees preferred
- High level of interpersonal skills to work effectively with others both within & outside the organization
- Ability to think strategically and creatively
- Skilled in the use of Microsoft Office Suite
Education & Additional Requirements:
- 7 years of experience in paid media and/or digital marketing, agency and/or automotive experience
- Bachelor's degree required
- Experience in complex automotive industry matters
- Strong news sense and media knowledge
- Prowess in managing expectations and forecast trends, cultural moments, and cultural sensitives.
- Diverse Media landscape understanding. All ethnicities.
- Media expert who understands the challenges and ability to support/manage agencies.
- Must be comfortable traveling 25% of the time
Additional Description
This job may be eligible for relocation benefits.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
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Diversity Information
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire
Equal Employment Opportunity Statement (U.S.)
General Motors is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Accommodations (U.S. and Canada)
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us Careers.Accommodations@GM.com or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.