Digital Marketing & CRM Specialist ( Level 7)

Furthermore, this position is responsible for managing the digital and CRM budget, ensuring efficient allocation of resources to maximize return on investment and support the company's strategic goals.

With a leadership scope encompassing over 30 agency personnel, the Digital Marketing and CRM Specialist will provide strategic direction, foster collaboration, and ensure the successful implementation of digital marketing campaigns.

This role requires a proactive, analytical, and results-driven individual with a strong background in digital marketing and CRM operations.

Additional Description

Digital Marketing Expertise :

• In-depth understanding of digital marketing strategies, including SEO, SEM, content marketing, and social media marketing.
• Experience with digital advertising platforms such as Google Ads, Facebook Ads, and other relevant tools.
• Experience in digital media buying and KPIs (agency or customer)

Analytical and Reporting Skills :

• Ability to analyze data, generate insights, and create comprehensive reports on campaign performance and web metrics.
• Proficiency in using data visualization tools (e.g., Tableau, Power BI) is a plus.

CRM Systems Proficiency :

• Hands-on experience with CRM platforms (Salesforce Automotive Cloud is a Plus)
• Knowledge of CRM best practices, including campaign creation, audience segmentation, and lead management.

Web Management Skills :

• Familiarity with website administration (CMS, iframes, forms, etc.)
• Familiarity with web analytics tools (e.g., Google Analytics) to monitor and optimize website performance.
• Understanding of user experience (UX) principles and web design best practices.

Budget Management :

• Experience in managing digital marketing and CRM budgets, ensuring efficient allocation of resources.
• Ability to analyze financial data and make informed decisions to maximize ROI.

Technical Knowledge :

• Familiarity with marketing automation tools and email marketing platforms.
• Familiarity with CDPs

Strategic Thinking :

• Ability to develop and execute strategic plans aligned with business goals.
• Strong problem-solving skills and a proactive approach to identifying opportunities for improvement.

Leadership and Collaboration :

• Proven leadership skills with experience managing teams, including agency personnel.

Strong communication and interpersonal skills to coordinate with internal teams and external partners

Required Qualifications:

- Bachelor's Degree: Business intelligence, Marketing, Advertising and Communication, Business Administration, industrial engineering.

-Required experience in similar position: from 3 to 5 years.

-English Level: Advanced.

- Key Skills:

• Knowledge and Skills:
• Marketing, media or digital marketing experience required
• CRM experience is a plus
• Google, Hubspot, Facebook, AMA, Salesforce, Microsoft Dynamics, and other CRM and digital certifications are a plus

In case you need any reasonable adjustment to continue with your process, let your recruiter know.

Remember to attach your CV when applying to this vacancy.

Just so you know...diversity and inclusion are our strengths. We respect and value what each individual contribution to our team, including their origin, education, sex, race, ethnic group, sexual orientation, gender expression and / or identity, religious context, age, generation, and disability. We believe that our ability to meet the needs and expectations of an increasingly diverse and global customer base is closely linked to the diversity and inclusion that we experience within General Motors.

About GM

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Diversity Information

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire

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General Motors is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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