What you will do/Responsibilities:

- Lead the "Digital Dealer Program". Based on the coordination of the agency, through which it is executed. Focusing on the development of the main pillars that involve the program, being:

- ADVISORY: in charge of the training and digital acculturation of the dealers; in addition to the monitoring and accompaniment of the main metrics
- MEDIA: thanks to the integrated media planning and performance monitoring
- SITES: with the responsibility for the maintenance of the sites and the generation of content, in line with the commercial and communication priorities of the month
- REPORTING & BI: in terms of media, sites and the evolution of the main digital indicators.

- Development of the digital communication strategies that run behind the program with a performance objective, based on the priorities of each of the business sales channels: Conventional, Savings Plan & Aftersales.

- Monitoring performance, creating action plans and following up with the dealer network and sales teams on the main metrics

- Implementation of Marketing & Digital Marketing programs, which pursue the objective of continuing to develop the digital channel.

- Budget management.

Additional Description

Required Qualifications:

• Education: Bachelor's degree in Marketing, Business Administration, Engineer, or related Careers.
• +2 years of Previous experience in similar positions (marketing, sales, or related)
• Microsoft Office: intermediate level.
• English: intermediate level.
• Availability to work in Vicente López, Buenos Aires, Argentina in a hybrid regime (3 times per week in person = Tuesday, Wednesday and Thursday)

Preferred qualifications:

• Knowledge of Data Tools/PowerBI (desirable).

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