Description
Hybrid - This role is categorized as hybrid. This means the successful candidate is expected to report to Warren, MI three times per week, at minimum [or other frequency dictated by the business].
The Role
As a Brand CRM Specialist in the Global Marketing team, the Brand (Chevrolet, Buick, GMC, Cadillac) Customer Relationship Marketing Specialist is responsible for supporting to drive strategy, innovation and outcomes for brand-based 1:1 customer communications. As part of the Brand CRM team, the focus will be on the performance of every customer interaction across our lifecycle. From vision to strategy through execution, a successful candidate will have a passion for customer engagement, experience in cross-channel, outcome-based marketing, and an innovative spirit aimed at testing, learning and optimization. Core lifecycle strategies include customer acquisition and owner engagement, with channel implementation across email, direct mail, SMS, in-app, in-vehicle, and 1:1 paid media. This candidate should be proficient in Adobe tools/platform and be able to support research, best practices, user behavior, and customer insights to inform decisions and recommendations.
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What You'll Do (Responsibilities):
A successful candidate will actively collaborate with:
- Lifecycle Marketing (Acquisition, Customer Automated Notification System, Customer Sales Service Retention, Centralized Owner processes, EV programs)
- Marketing Intelligence and Technology (MIT)
- Media
- T1-T3 site
- Advertising/Marketing/Product
- Adjacencies (Accessories, My Rewards/GM Card, Customer Care and Aftersales, Global content Studio, etc.)
- Sales Ops (Retail events and Incentives)
- Events and Promotions
- Digital Retail Platform Team
In this role, the CRM Strategist will focus on the follow areas:
- Assist the Manager in planning, organizing, and coordinating activities.
- Prepare reports, presentations, and other documentation, as required
- Collaborate with all business partners
- Support review of all created materials
- Support development of tailored customer centric campaigns
- Support daily interaction with insights and analytics team to optimize campaigns
- Interact with peers across organization to gain learnings and insights to other areas and ways to work
Additional Description
Your Skills & Abilities (Required Qualifications):
- 2+ years of CRM and digital marketing experience
- Management of complex integrated/automated marketing campaigns and segmentation strategies
- Data analysis and data-driven marketing initiatives
- Experience in marketing a technology brand and its associated products
- Direct Agency experience or Agency management experience
- Management of agency budgets and contracts
- Forward-looking performance marketer who excels in a fast-paced innovation environment
- Interest in enabling change in how we deliver 'best-in-class' marketing
- Ability to work cross-functionally with input from multiple areas of the business
- Problem-solving skills; including planning, time management and organizational proficiencies
- Proven track record leading integrated, digital-first marketing campaigns
- Strong leadership skills with an ability to set and lead high-performing teams in the attainment of performance goals
- Capable use of modern marketing tools; effective use of insights, data, 1:1 and addressable technologies, AI/ML, leading-edge digital channels, test-and-learn, to advance how we reach the right customer with the right message at the right time
- This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.
What Will Give You a Competitive Edge (Preferred Qualifications):
- Bachelors Degree
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.
About GM
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Why Join Us
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Diversity Information
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire
Equal Employment Opportunity Statement (U.S.)
General Motors is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Accommodations (U.S. and Canada)
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