Description
Hybrid - This role is categorized as hybrid. This means the successful candidate is expected to report Warren, MI three times per week, at minimum or other frequency dictated by the business.
Relocation:
This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.
The Role:
As a key member of the CCA Marketing team, the Certified Service Activation Lead is responsible for ensuring the CCA Field Team and Dealer network are aware of, familiar with, and activating marketing promotions. The successful candidate will work closely with internal and external counterparts to help ensure consistent, cohesive, and disciplined execution of the Certified Service brand vision and associated marketing materials. Key responsibilities include ensuring dealer adoption and activation of key strategic marketing initiatives through GM field team and dealer network engagement.
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This role is essential in supporting GM Customer Care and Aftersales business objectives for driving service lane traffic, increasing customer loyalty and strengthening service retention.
What You'll Do (Responsibilities):
Brand Strategy Support
- Support Brand Lead integration with the Divisional Brands and CCA Sales Operations teams during business planning discussions and processes
- Assist in development and deployment of content in support of the Certified Service brand strategy which aligns to business objectives and resonates with target audiences
- Ensure Digital Performance Team is aware of CCA retail and evergreen initiatives and that the Dealer Website of Choice and District Digital Performance Managers are engaged to support
- Communicate with Regional Divisional Marketing Managers regarding current and upcoming retail events
Creative Development & Execution
- Support creative development, production and execution for all marketing and advertising mediums including video, OLA, social, audio, POS, photography, etc.
- Facilitate creation of retail assets in support of Certified Service National Retail Plan and consumer offers/rebates
- Analyze data and consumer research to make recommendations for creative improvement and strategic direction
- Develop Certified Service content for Go-To-Market planning and communications and host monthly call for DDPM team and present CCA portion of DWC GTM call
- Author and deliver creative briefs to direct Agency of Record (AOR) activity
- Execute content integration with Dealer websites, Asset Central, Promoboxx, IDDN, and internal communications, social, etc.
CCA Brand Steward
- Seek out opportunities to integrate with CCA field team and Digital Performance Team to collectively elevate dealer marketing activation at the digital and in dealership levels
- Attend and participate in Service Retention Retail Marketing (SRRM) Dealer Fixed Operations Advisory Board (DFOAB) meetings
- Prepare and lead presentation of the monthly Digital Vendor "Go to Market" (GTM) meetings
- Support Brand Leads as needed with interface with with CCA sales, retail channel, product teams, and GM protection products
- Seek opportunities to promote the promotions within the greater CCA and dealer organization
- Share best practices across the organization with CCA Brand Managers
- Provide weekly updates to the CCA team and agency partners at Brand Day
- Socialize new creative assets to all appropriate parties
- Facilitate Tier 2 (currently only Chevrolet) service promotions as needed
- Escalate Dealer website and IDDN concerns and follow through until resolved
- Develop and execute special projects as needed
- Oversee Certified Service branded merchandise for the 1Store and GM Company Store
- Work with vendors to develop and implement in dealership marketing displays
- Provide training support as needed in support of key initiatives, such as Digital Ad Package support
Additional Description
Your Skills & Abilities (Required Qualifications):
- Bachelor's degree required
- 5+ years marketing and/or automotive aftersales experience required
- Proficient and confident presenter capable of leading national field/dealer calls
- Proven ability to develop and maintain robust relationships
- Exceptional organizational and communication skills a must
- Ability to prioritize tasks and efficiently manage multiple assignments
What Will Give You a Competitive Edge ( Preferred Qualifications):
- Field experience with aftersales and dealer fixed operations preferred
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