Description
This role is categorized as HYBRID . This means the successful candidate is expected to report to GM Warren - 7000 Building three times per week, at minimum. This job may be eligible for relocation benefits.
As part of the larger Customer Engagement Team supporting our broader Marketing Organization, the Campaign Management Lead is a cornerstone role in building and scaling world-class CRM marketing capabilities at General Motors. In this role, you will collaborate with cross-functional teams and colleagues, assisting in the development of global marketing programs for the brands and other business units. This position will oversee and manage the end-to-end execution of cross channel marketing journeys from helping advise on execution strategy, to coordination of requirements, optimization and setup.
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This role requires a self-starter, with deep expertise in the marketing technology and customer experience best practices with a deep understanding of Marketing Journeys and Campaign Operations. We are looking for a creative problem solver and collaborator who can establish vision and sell-in across a diverse and matrixed group of stakeholders. This role will be a key liaison across the business stakeholders and various teams across the Customer Engagement organization.
What you will do (Responsibilities)
- Engage with our Lifecycle Marketing team to oversee and execute 1:1 marketing programs/campaigns. This includes ownership of automation and ad-hoc programs executed on Adobe Campaign, AEP, AJO and other parts of our MarTech stack.
- Drive the execution and transformation from traditional campaign strategy to a personalized journey-based campaign strategy
- Provide input on strategy, creative direction, tactical planning and execution
- Influence and lead EPS vendor teams to create best in class CRM programs
- Work closely with the activation team to provide requirements, consult on program logic, program architecture, and coordinate end to end testing
- Ensure tactics are completed on time and on budget, while adhering to all brand guidelines.
- Evangelize the adoption of MarTech tools and best practices
- Execute Brand initiatives, including but not limited to coordinating with Media, Web and other channels.
- Manage all corporate and brand level updates coming from Marketing Operations. Ex: Prioritization requests, intake process etc.
Additional Description
Your skills & Abilities (Required Qualifications)
- Minimum of 5 years of experience within Marketing, specifically MarTech, Operations, Campaign Management, CRM or Marketing Analytics
- Bachelor's degree required, preferred in marketing or business, MBA or master's degree preferred
- Expert level knowledge of Adobe Marketing products (Adobe Experience platform, Adobe Campaign, Adobe Journey Optimizer), or Salesforce Marketing Cloud or similar ecosystem
- Demonstrated knowledge of planning and execution of marketing and branding activities
- Experience in 1:1 marketing, Email operations, with general experience in other direct marketing channels (SMS, social, web)
- Understanding of modern marketing technology architecture and roadmap including the customer data platform (CDP), data management platform (DMP), AI /ML personalization engines, attribution approaches, identity resolution, email & text service provider (ESP / SMS), digital asset management (DAM), etc.
- Experience in journey orchestration, user flow design and documentation of campaign requirements
- Hands-on experience with customer-level event and attribute data for audience segmentation, targeting, and measurement
- Knowledge and understanding of omni channel digital marketing tactics, MarTech tools and analytics
- Drive personalization and adoption of MarTech tools and best practices
- Solution oriented thinker with a focus on content organization, data mapping and customer experience
- Ability to develop new and thoughtful ideas and present the same
- Ability to write succinctly and clearly in a variety of communication settings and clear delivery of the message
- Quick learner, comfortable with evolving tech ecosystem and ambiguity
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.
- #LI-MO1
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