Working closely with the National Advertising & Communications Manager- Certified Service, the Business Operations Analyst - Certified Service Co-op will support the sales and marketing teams in developing and executing customer and dealer-facing marketing programs within the vehicle aftersales department, focusing on parts and service post-sale. You will play a key role in building and engaging our customer base through demand and lead generation campaigns and create strategies to drive the long-term growth of General Motors.

In this role, you will develop and drive marketing content across various media channels, including web, social, and email. You will dive into analysis on customer retention, conduct monthly campaign analysis, and evaluate service reports, providing valuable insights to senior leadership. This position offers hands-on experience in digital marketing, business development, and the implementation of digital tools.

Key Responsibilities

• Conduct and deliver monthly data reports on customer retention, financial performance, and campaign effectiveness using Excel and other analytical tools.
• Provide detailed analytics and reporting for GM Certified Service marketing campaigns, including in-depth data analysis to assess campaign effectiveness.
• Develop analysis of Electric Vehicle service lane opportunities to help drive the EV strategy in Customer Care and Aftersales
• Identify trends and key insights from data, developing these insights into detailed reports and presentations using Excel for analysis and visualization to inform decision-making.
• Analyze market trends and assist with developing National contests for GM dealer network.
• Collaborate with marketing agency partners on new campaign development and create monthly marketing presentations to deliver to key stakeholders.
• Conduct market research for vehicle aftersales and assist with website audits.
• Assist with Certified Service or Marketing projects as required.

Required Qualifications

• Currently pursuing a Bachelor's (3rd or 4th year) degree in one of the following areas: a Business/IT, Marketing or Statistical related degree program
• Must have advanced knowledge of MS Office products with a special focus on Excel, and PowerPoint. Ability to develop PowerPoint presentations, deep dive into reports analysis and present to senior leadership.
• Eligible to work full-time (40 hours per week) in Canada, and for 8-month term (2 consecutive semesters) starting Jan 2025
• A developed analytical skill set is required in to help drive marketing strategy using a data first approach!
• Strong interpersonal, communication, and presentation skills with the ability to collaborate across various departments.
• Strong willingness to self-learn and develop new skills.

Preferred Qualifications

• Knowledge of SQL preferred.
• Completed courses in statistics.

TO APPLY FOR THIS POSTION YOU MUST APPLY HERE AND APPLY THROUGH YOUR SCHOOL'S ONLINE SYSTEM AS REQUIRED

NOTE- YOU MUST BE ENROLLED IN A CO-OP OR INTERNSHIP PROGRAM AND MEET THE PROGRAM'S ELIGIBILITY REQUIREMENTS. ALL STUDENTS MUST ALSO BE LEGALLY ENTITLED TO WORK IN CANADA.

Accommodation is available for applicants with disabilities. Should you be contacted by General Motors of Canada Company, please advise if you require accommodation.

For more information about GM Canada, visit our website at www.gm.ca/careers

General Motors of Canada values diversity and is an equal opportunity employer

Additional Description

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Total Rewards | Benefits Overview

From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.

Diversity Information

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire

Equal Employment Opportunity Statement (U.S.)

General Motors is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Accommodations (U.S. and Canada)

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us Careers.Accommodations@GM.com or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.