Description
This role is categorized as hybrid. This means the successful candidate is expected to report to GM Global Technical Center- Cadillac Tower three times per week, at minimum.
As an Assistant Media Manager for one of General Motors' four vehicle brands, or supporting our corporate brand media will help drive media strategy and planning for your brand. opportunity to support several different areas of the brand. You will be charged with driving innovation and pushing boundaries of emerging media to engage with new and returning customers across national, regional, and local tiers. You will be asked to bring new ideas and strategies that will elevate the brand presence and positively influence our relationship to deliver on key media and brand KPIs.
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KEY RESPONSIBILITIES
- Form the strategic vision and plan for individual nameplates and own the media planning process
- Manage our Media AORs and media operations process
- Develop fresh insights to drive innovation and keep up with current/future trends in media while enabling a smarter and more effective media strategy and buying decisions
- Work effectively with the Brand, Product, and Performance Marketing teams to understand brand initiatives, objectives, and goals to drive the most effective media plans
- Effectively own and manage the allotted budget and drive appropriate investments and mix
- Integrate media ideas across the Marketing/Sales/Field/CX/Experiential/Branded Entertainment Teams, along with Creative AOR to facilitate the coordinated tiered National, Zone, LMA approach to all media channels
- Meet with media partners and evaluate offerings for brand fit
- Liaison with GM Research and Performance Marketing in the development of reports, mix models, identify and drive media KPIs across all channels and optimization plans
- Develop and foster a strong relationship with MediaOne central experts including Audience, Ad Tech, and channel leads
- Create and Lead Test & Learn media initiatives
- Present and inform leadership across sales and marketing of media plans
- Work with internal stakeholders to identify and implement new media strategies
- Monitor and analyze key performance metrics; optimize campaign activities
REQUIRED CORE COMPETIENCIES:
- Forward looking mindset; the ability to spot trends and understand where the industry and opportunity will be in the future
- Thinks strategically and navigates effectively though complex situations
- Analytical data experience
- Ability to deliver results in an ambiguous environment
- Strong communication skills and the ability to influence
- Excellent research and presentations skills
- Takes initiative, is proactive, and composed under pressure
REQUIRED QUALIFICATIONS:
- Minimum of 5 years of marketing with a preference for media experience and managing one-to-one targeted campaigns
- Demonstrated understanding of all areas of media with familiarity with the various media platforms, technology, and processes
- Experience working with or for media agencies
- Successfully manage multiple projects and deadlines
- Demonstrated ability to present including development of a PowerPoint presentation, oral presentation skills and ability to tell a story resulting in decision making
- Outstanding oral and written communication
- Bachelor's degree required, preferred in marketing, business or other related fields
PREFERRED QUALIFICATIONS:
- Knowledge of GM structures and processes
- Automotive Experience
- Understanding of people-based planning and 1:1 targeting
Additional Description
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.
This job may be eligible for relocation benefits.
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
Total Rewards | Benefits Overview
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Diversity Information
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire
Equal Employment Opportunity Statement (U.S.)
General Motors is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Accommodations (U.S. and Canada)
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us Careers.Accommodations@GM.com or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.