Description
Work Arrangement
This role is categorized as hybrid. This means the successful candidate is expected to report to GM Global Technical Center, Warren MI, three times per week, at minimum.
The Role
The Assistant Manager, Channel Experience is responsible for supporting successful message delivery through all Loyalty communications channels to help drive program goals. Primary channel focus will include digital and email, but the role will work cross functionally and collaborate on the development of unified customer journeys that deliver exceptional experiences and business outcomes. This role requires the ability to develop strong relationships and manage multiple stakeholders to facilitate action. Solid understanding of how to use data, both in building audiences and delivering personalized content throughout all consumer touchpoints is critical. Candidates will thrive who can quickly distill multiple perspectives, assess needs, and formulate plans yet are able to adapt/adjust to unanticipated changes while managing through to execution.
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What You'll Do
- Work with GM product & analytics teams to ensure the data connections for loyalty are established, and leveraged appropriately so channel content is relevant, data driven, and personalized.
- Monitor content performance against priority goals and next best action; create optimization plans by leveraging research, best practices, user behavior and customer insights.
- Collaborate with creative, analytics & IT teams to make sure content is tagged/tracked throughout the funnel and measured.
- Represent Loyalty in cross functional workgroup to identify the path to insourcing all Rewards comms (email, text), and support transition.
- Liaison with CRM growth team and initiate conversations for rewards presence, including developing net new channel delivery needs. (ex: deploying PS & Non-PS co-brand card acquisition emails)
- Evaluate and contribute to CX and UX journeys through the lens of the Rewards audiences & overall customer experience.
- Stay up to date on industry marketing channel trends, Loyalty programs and competitive insights.
Additional Description
Your Skills & Abilities (Required Qualifications)
- Bachelor's degree in Marketing, Advertising or a related field
- 5+ years of Marketing/Advertising experience w/sites, digital, CLM/CRM
- Experience with Adobe platform/tools & analytics
- Must be a team builder who can develop and maintain relationships and gain the confidence of other professionals both internally and externally.
- Needs to be a problem solver, showing ability to manage conflict independently and effectively to progress projects, but knowing when issues need to be escalated.
- Requires a sense of urgency, attention to detail, and the ability to collaborate and complete work under tight deadlines while managing multiple projects.
- Flexibility to quickly modify strategy and execute to accommodate changing needs of the business.
- Demonstrated analytics acumen as the position requires interpretation of data into business and communications strategies.
- Highly developed oral and written communications skills
What Will Give You A Competitive Edge (Preferred Qualifications)
- Familiarity with automotive industry and/or Loyalty rewards programs a plus
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.
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Why Join Us
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
Total Rewards | Benefits Overview
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Diversity Information
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire
Equal Employment Opportunity Statement (U.S.)
General Motors is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Accommodations (U.S. and Canada)
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