Description

This role is categorized as HYBRID . This means the successful candidate is expected to report to GM - Cadillac Tower three times per week, at minimum. This job may be eligible for relocation benefits.

The Assistant Global Brand Strategy & Marketing Integration Manager is responsible for supporting the development and adherence to the brand's identity, positioning, and overall market presence across GM's global markets to help drive core results. This role fosters collaboration across teams to bring efficiencies and consistency globally.

2 Openings - 1 Buick / 1 G

This individual will collaborate with and support global marketing teams serving as a key point of contact for brand strategy and product information across markets. They will represent the global perspective on strategy, tactical plans, and creative assets. Additionally, they will collaborate with global markets to develop and assess short and long term marketing plans that align with the overarching global brand marketing strategy.

• Support consistent global brand strategy that aligns with the overall business objectives and resonates with target audiences worldwide

• Ensure consistency and inclusivity in brand messaging, visual identity, and tone across all markets

• Support the brand campaign strategy team in planning, executing, and closing projects within budget, schedule, and scope

• Participate in the Global Brand Governance process (monitor, audit, and reporting)

• Support the annual roll-up of individual country/regional marketing plans into the broader global marketing plan

• Monitoring and evaluation of key performance indicators ( KPI's), consumer sentiment across international markets, leveraging data driven insights to optimize marketing strategies

• Support integration and roll out of go to market plans for global markets

• Support a cross functional team in the development and maintenance of Global Vehicle Positioning and Global Product Roadmap

• Coordinate and integrate global input into key brand moments: global product reveals, launches and brand campaigns and activations

• Support the execution of global only content defined for each initiative scope and global market needs

• Support the integrated global market process, leveraging agency partners as required

• Facilitate information and assets and enable connection between global leadership with international markets as needed and appropriate

• Carry out regular connects with international market representatives via videoconferences and in-person planning meetings (as needed) for the executive brand team

• Facilitate global best practice sharing sessions quarterly and global ad hoc learning sessions, ensuring all markets have a voice

• Support and foster a culture of brand advocacy among international teams

• Bachelor's Degree in Marketing or related field

• 5+ years of marketing experience required; automotive industry experience or other relevant sectors preferred

• Experiencein a Global Marketing Org and/or experience working internationally

• Preferred candidate has experience in global activations or has experience in multiple regions

• Broad marketing skillset and ability to effectively collaborate across functions

• Excellent written and verbal communication skills

• Strong project management and organizational skills

• Demonstrated cultural competence, sensitivity, and diplomatic ability; willingness to navigate and respect cultural differences and varying times zones

• Ability to be a proactive, collaborative self-starter, who takes initiative and seeks out support and guidance as needed

• #LI-MO1