Description
This role is categorized as hybrid. This means the successful candidate is expected to report to GM Global Technical Center- Cadillac Tower three times per week, at minimum.
Job Summary:
The Agency Relations Assistant Manager will be responsible for overseeing the day-to-day operations of the agency while fostering strong relationships with Brand teams and other stakeholders. This role requires a strategic thinker with excellent communication skills and a passion for delivering exceptional support and guidance to the teams.
Key Responsibilities:
- Operational Management:
- Oversee daily operations to ensure efficiency and effectiveness.
- Develop and implement operational policies and procedures.
- Monitor performance metrics and optimize processes to improve efficiency.
- Guide and provide agency solutions for the brand teams, business units and their marketing needs.
- Monitor and adjust scopes quarterly to meet the brand business needs and agency resource management.
- Partner with GM Purchasing to manage agency, partnership, and creative production contracts.
- Partner with budget management to align scopes with agency fees while optimizing marketing budget framework.
- Relationship Management:
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- Build and maintain strong relationships with brand teams and agencies, understanding their needs and objectives.
- Serve as the primary point of contact for brand teams and agencies, addressing inquiries and resolving issues.
- Conduct regular check-ins and gather feedback to enhance team satisfaction.
- Integrate with GM Purchasing to develop contracts and agency compensation models that drive effective solutions and produce resource efficiencies.
- Hold on-going dialogue with agency partners to understand the pulse of their business.
- Work closely with the Brand Campaign Leads and the Advertising Managers.
- Oversee the end-to-end production process managing the tier 2 bid process and operations.
- Learn and utilize the tools GM uses to help us benchmark our business to find efficiencies (Prodigy, Ariba, Production estimates, XR reports).
- Become an expert on the tools and processes to manage consistency of production across General Motors.
- Collaborate with cross-functional teams to ensure alignment on agency projects and initiatives.
- Provide guidance and support to team members, fostering a positive and productive work environment.
- Assist in training and onboarding new staff.
- Prepare reports on operational performance and marketing excellence metrics.
- Analyze data to identify efficiencies and opportunities for improvement.
- Present findings and recommendations to senior management for improvement and savings.
- Contribute to the development of strategic plans to enhance agency growth and brand efficiency.
- Schedule and manage Quarterly Business Reviews with brands and agencies.
Additional Description
ESSENTIAL QUALIFICATIONS/REQUIREMENTS
- Bachelor's degree in marketing or related field
- 5+ years of marketing/ad agency experience required; diverse marketing industry experience preferred.
- Broad marketing skillset and ability to effectively collaborate across functions.
- Effective communication and interpersonal skills; with ability to build and maintain relationships internally and externally.
- Strong business affairs knowledge and organizational skills.
- Capability to devise processes that enhance organizational efficiency.
- Self-starter who takes initiative, values continuous learning, and collaborates effectively with others.
This job may be eligible for relocation benefits.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
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Diversity Information
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire
Equal Employment Opportunity Statement (U.S.)
General Motors is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Accommodations (U.S. and Canada)
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