Description
This role is categorized as hybrid . This means the successful candidate is expected to report to Warren - Cadillac Tower three times per week, at minimum. This job may be eligible for relocation benefits.
The Assistant Advertising Manager is responsible for planning and execution of advertising projects, activities and channels used to reach target consumers. The Assistant Advertising Manager is a key role within the Brand Strategy organization that collaborates with internal (product marketing, brand strategy, performance) and external (Ad agencies and vendors) teams to ensure Advertising deliverables and assets are executed on time, within budget, and meet strategic business outcomes.
Want more jobs like this?
Get jobs in Warren, MI delivered to your inbox every week.
You will support the Advertising Manager in the development and execution of marketing campaigns across various platforms. This role will be assigned to a specific brand and/or segment and requires strong communication and decision making skills, creativity, project management skills, and analytical thinking to effectively contribute to the company's advertising strategies.
Opportunities:
- Chevrolet
- GMC
- Cadillac
KEY RESPONSIBILITIES/ACCOUNTABILITIES
- Assist in the planning, creation, and execution of advertising campaigns, including digital, print, broadcast, and social media, ensuring content is inclusive and resonates with target audiences
- Oversee the day-to-day management of advertising projects, ensuring timelines are met, budgets are adhered to, POs are created and managed, and goals are achieved.
- Work closely with creative excellence team and agencies to develop compelling ad copy, visuals, and other content that aligns with the brand's voice and objectives.
- Conduct research to identify target audiences, market trends, and competitor activities, providing insights to inform advertising strategies.
- Liaise with external vendors, such as ad agencies, printers, and production companies, to ensure smooth execution of advertising activities.
- Assist in managing the advertising budget, tracking expenditures, and ensuring cost-effective use of resources.
- Ensure all advertising materials comply with legal standards, industry regulations, and brand guidelines.
- Provide administrative support to the Advertising Manager, including scheduling meetings, preparing reports, and maintaining project documentation.
- Partner with agency Project Management/Account teams, to lead the definition of deliverables and project schedules
- Track and manage talent, music and licensing rights
- Implement and adhere to GM process and enforce it within the team and agency partners
- Oversee and authorize purchase orders (POs) as part of managing marketing campaigns
- Monitor and uphold project budgets to ensure financial adherence and efficiency
- Verify that project briefs are approved and align with budget
Additional Description
ESSENTIAL QUALIFICATIONS/REQUIREMENTS
- Bachelor's Degree in Marketing or related field
- 5+ years of marketing experience required
- Strong project management abilities with attention to detail
- Excellent written and verbal communication skills
- Proficiency in advertising platforms, digital marketing tools, and analytics software
- Creative thinking with a strong understanding of branding and visual communication.
- Ability to work collaboratively in a fast-paced environment and manage multiple priorities.
- Strong analytical skills with the ability to interpret data and make data-driven decisions, coupled with a commitment to continuous learning and improvement
- Experience with both traditional and digital advertising channels.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE
#LI-MO1
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
Total Rewards | Benefits Overview
From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Diversity Information
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire
Equal Employment Opportunity Statement (U.S.)
General Motors is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Accommodations (U.S. and Canada)
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us Careers.Accommodations@GM.com or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.