Description
Work Arrangement:
Hybrid : This role is categorized as hybrid. This means the successful candidate is expected to report to Oshawa Elevation Center/ Markham Elevation Center, 3 times per week, at minimum [or other frequency dictated by the business].
The Role:
The Marketing Data Insight Specialist will assist the Brand Marketing teams with identifying key trends and data insights to assist with process improvements and help them make informed decisions to optimize marketing and retail strategies. This position is a true cross functional learning opportunity. An analytic skill set is required for this position to assist with outlining common themes with multiple data sets.
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Key Responsibilities:
Retail Planning Process Improvement and Automation:
- Identify, develop and implement automated solutions to streamline incentives planning
- Integrate competitor data into the retail planning process to enhance strategic decision-making
- Develop machine learning based algorithms to predict incentive/sales/inventory trends
Marketing Telemetry Data and Segment Assessments Analytics:
- Analyze marketing data from various sources (internal and external) to extract meaningful insights and provide actionable recommendations to develop pricing, incentives and marketing strategies
- Develop and maintain marketing dashboards and reports to understand different customer segments and their behaviors
Required Qualifications:
- Pursuit of a Bachelor's (2nd, 3rd, or 4th year) or Master's degree in the following areas: Mathematics, Science, Data Analytics, Computer Science, Computer Engineering, Software Engineering
- Eligible to work full-time (40 hours per week) in Canada and for 12-month term (3 consecutive semesters)
- Highly developed analytical skills in order to contribute in the investigations and business decisions
- Ability to work independently, navigate multiple systems and develop solutions
Preferred Qualifications:
- Programming languages (Python, R, etc..)
- Database and reporting skills (Power BI, SQL, etc..)
- Completed courses in statistics and/or machine learning
Desired Skills:
- Communication skills with the ability to distill complex subjects to a wider audience
- High level of integrity, ability to deal with ambiguity, takes initiative/self-directed
- Evidence of strong character with integrity, honesty, accountability and trust
- Consistently demonstrates innovative thinking that is customer-centric
- Excellent project management skills and the proven track record to manage numerous projects at any given time
- Possess strong organizational and problem-solving skills
- Fundamental digital literacy including advanced knowledge of Microsoft products with emphasis on Excel, Powerpoint, and Power BI
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP
TO APPLY FOR THIS POSTION YOU MUST APPLY HERE AND APPLY THROUGH YOUR SCHOOL'S ONLINE SYSTEM AS REQUIRED
NOTE- YOU MUST BE ENROLLED IN A CO-OP OR INTERNSHIP PROGRAM AND MEET THE PROGRAM'S ELIGIBILITY REQUIREMENTS. ALL STUDENTS MUST ALSO BE LEGALLY ENTITLED TO WORK IN CANADA.
Accommodation is available for applicants with disabilities. Should you be contacted by General Motors of Canada Company, please advise if you require accommodation.
For more information about GM Canada, visit our website at www.gm.ca/careers
General Motors of Canada values diversity and is an equal opportunity employe
Additional Description
About GM
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Why Join Us
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Diversity Information
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire
Equal Employment Opportunity Statement (U.S.)
General Motors is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Accommodations (U.S. and Canada)
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us Careers.Accommodations@GM.com or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.