Skip to main contentA logo with &quat;the muse&quat; in dark blue text.

Manager - Channel Planner | Shared Media Services

AT Gap Inc.
Gap Inc.

Manager - Channel Planner | Shared Media Services

New York, NY

About Gap Inc.

Our brands bridge the gaps we see in the world.Old Navy democratizes style to ensure everyonehas access to quality fashion at every price point. Athleta unleashes the potential of every woman,regardless of body size, age or ethnicity. BananaRepublic believes in sustainable luxury for all. And Gapinspires the world to bring individuality to modern, responsibly madeessentials.

This simple idea-that we all deserve to belong,and on our own terms-is core to who we are as acompany and how we make decisions.Our teamis made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet.Ready tolearn fast, create with audacityand lead boldly? Join our team.

Want more jobs like this?

Get jobs in New York, NY delivered to your inbox every week.

By signing up, you agree to our Terms of Service & Privacy Policy.

About the Role

The Manager - Channel Planner is responsible for planning omni-channel media strategies for Gap. Reporting to the Director, Channel Planner within Gap Inc.'s centralized Marketing Shared Services organization, you and your team will embed within the Gap team and serve as a key connection point between the brand team and the centralized Marketing Shared Services organization. You will serve as a key contributor to all channel planning activity for the Gap brand, and possess a strong understanding of holistic channel planning strategies and best practices to help inform and drive best-in-class media for Gap. As a specialist on channel mix and integrated planning, you will regularly surface channel-specific insights, learnings, and best-practices to cascade that intelligence across the Gap team. This role is part of a new approach for Gap Inc. and you will play a key role in our effort to move Gap Inc. toward a more full funnel approach that creates long-term brand value while achieving business objectives.

This is a hybrid role is located in our beautiful NYC hub office.
What You'll Do
  • Manage omnichannel media planning for Gap, translating brand teams' priorities into actionable media approaches and leveraging expertise on media effectiveness and evolving trends
  • Consult with the Gap brand team during brand planning, providing input on strategy and brief development
  • Cultivate strong knowledge and understanding of Gap brand goals, business, and consumers to ensure that media strategies are aligned with brand strategy
  • Develop Media Mix and outlet recommendations against stated brand goals, working within budget guidelines and/or making optimal spend recommendations
  • Regularly surface channel-specific insights, learnings, and best practices to the Gap team to drive increased efficiency and effectiveness in strategy and planning
  • Serve as the main point of contact with Channel Planners across Gap Inc.'s four brands, collaborating closely with your counterparts to share learnings and insights
  • Work closely with Media Channel Activation team, collecting and incorporating recommendations on specific channel vehicles and communicating opportunities for new product offerings or value adds from various media channels
  • Collaborate with Measurement and Interpretation team to inform development of goals for media plans and approaches to evaluate media effectiveness
  • Serve as the main point of contact with Creative and Brand teams in regards to creative assets, ensuring creative is optimized for various media channels at all times
Who You Are
  • Established marketing experience with several years experience planning and executing full-funnel omni-channel media
  • Experience managing teams, with a proven track record of collaborative leadership, team building, and managing individual contributors
  • Extensive experience translating brand strategy into executable and scalable full-funnel media approaches
  • Deep knowledge of media channels, full-funnel media strategy & activation, and current industry trends
  • Experience in a highly complex, matrixed organization with a proven track record of working cross-functionally to drive change
  • Exceptional communication and interpersonal skills, with the ability to effectively manage up, down, and across
  • Entrepreneurial spirit with the ability to work through ambiguity, continuously improve ways of working, and infuse strategic thinking into your work
Benefits at Gap Inc.
  • Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
  • One of the most competitive Paid Time Off plans in the industry.
  • Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.
  • Employee stock purchase plan.
  • Medical, dental, vision and life insurance.
  • See more of the benefits we offer.
For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.

Salary Range: $112,100 - $148,500 USD
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.

US Candidates
Please note that effective, June 30, 2022, Gap Inc. will no longer require any of its employees to wear face masks or require proof of COVID vaccination, unless required by local or state/provincial mandates or as part of Gap Inc's quarantine guidelinesafter being exposed to or testing positive for COVID. Therefore, please disregard any language in any job posting that refers to Gap Inc.'s face mask and proof of vaccination policy as said policy is no longer effective.

Client-provided location(s): New York, NY, USA
Job ID: gap-R174896
Employment Type: Other

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Health Reimbursement Account
    • Dental Insurance
    • Vision Insurance
    • Life Insurance
    • Short-Term Disability
    • Long-Term Disability
    • FSA
    • FSA With Employer Contribution
    • HSA
    • HSA With Employer Contribution
    • Pet Insurance
    • Mental Health Benefits
    • Virtual Fitness Classes
  • Parental Benefits

    • Fertility Benefits
    • Adoption Assistance Program
    • Family Support Resources
  • Work Flexibility

    • Remote Work Opportunities
    • Hybrid Work Opportunities
  • Office Life and Perks

    • Commuter Benefits Program
    • Casual Dress
    • On-Site Cafeteria
  • Vacation and Time Off

    • Paid Vacation
    • Paid Holidays
    • Leave of Absence
    • Volunteer Time Off
  • Financial and Retirement

    • 401(K)
    • 401(K) With Company Matching
    • Stock Purchase Program
    • Performance Bonus
    • Relocation Assistance
    • Financial Counseling
  • Professional Development

    • Tuition Reimbursement
    • Promote From Within
    • Mentor Program
    • Shadowing Opportunities
    • Access to Online Courses
    • Lunch and Learns
    • Associate or Rotational Training Program
  • Diversity and Inclusion

    • Diversity, Equity, and Inclusion Program
    • Employee Resource Groups (ERG)

Company Videos

Hear directly from employees about what it is like to work at Gap Inc..