About Gap Inc.

Our brands bridge the gaps we see in the world.Old Navy democratizes style to ensure everyonehas access to quality fashion at every price point. Athleta unleashes the potential of every woman,regardless of body size, age or ethnicity. BananaRepublic believes in sustainable luxury for all. And Gapinspires the world to bring individuality to modern, responsibly madeessentials.

This simple idea-that we all deserve to belong,and on our own terms-is core to who we are as acompany and how we make decisions.Our teamis made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet.Ready tolearn fast, create with audacityand lead boldly? Join our team.

• Develop and implement standardized, repeatable framework for analyzing media campaign performance and actioning in-flight optimizations
• Lead oversight of Media Agency teams in regards to real-time measurement and optimization of media spend on a campaign-by-campaign basis
• Monitor sales activity and proxy metrics to ensure pacing to campaign goals and keep Finance, Brand, and Channel Leads apprised of major fluctuations
• Conduct optimization analyses to guide in-channel tactical adjustments, including audience targeting, creative A/B tests, and other analyses based on brand priorities
• Develop strategies to leverage multiple methodologies and goals to inform optimization approaches including outputs from marketing mix model, ROAS, and customer lifetime value; continue to evolve approach as Marketing Effectiveness team roles out net new capabilities
• Act as key advisor to brand teams and channel leads, regularly surfacing findings and providing recommendations for improved media effectiveness
• Manage a team of brand-aligned embedded resources to ensure performance analysis and optimization tactics are infused into brand vision, positioning and growth strategies
• Develop a relationship with each of the Gap Inc. brand marketing leads to ensure their media analysis needs are being met and manage priorities
• Support development of marketing KPIs tied to Sales and Commercial objectives
• Provide actionable data to inform and justify full-funnel media strategy for Gap Inc.'s brands and create buy-in for full-funnel investment strategies from various stakeholders
• Coordinate media analytics across the brands to improve portfolio-wide efficiency and effectiveness
• Design measurement methodology for marketing testing initiatives including statistical significance thresholds to be leveraged by Agile Testing Pods

• Established marketing experience with strong experience in Media Analytics
• Demonstrated experience managing teams, with a proven track record of collaborative leadership, team building, and managing individual contributors
• Experience measuring and optimizing real-time campaign performance at a brand or agency
• Advanced knowledge of media analytics and optimization best practices across channels and throughout the marketing funnel
• Experience in a highly complex, matrixed organization with a proven track record of working cross-functionally to drive change
• Exceptional communication and interpersonal skills, with the ability to collaborate and drive consensus across multiple teams and functions
• Change agent and motivator, with the ability to build bottoms-up teams and approaches, and foster positive culture change at Gap
• Entrepreneurial spirit with the ability to work through ambiguity, transform enterprise-wide ways of working, and infuse strategic thinking across levels

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.
• Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.
• Employee stock purchase plan.
• Medical, dental, vision and life insurance.
• See more of the benefits we offer.