Brand Marketing Manager, Social Media

About Athleta

For the past 25 years, we've committed ourselves and our brand to a single aim: to empower all women and girls. Inspiration. Collaboration. Connection. Inclusivity. It's what we do best, and we're on the hunt for people who share our passion for leading an active lifestyle, growing personally as well as professionally, and creating game-changing products and experiences.

We use business as a force for good by putting people and the planet right up there with profit, which is why Athleta is a certified B Corp. Ready to make a move? Join us. Because we know that alone we're strong, but together we're unstoppable.
About the Role

Athleta's social channels are the window into the brand, where we foster community, build brand equity, and drive customer engagement. Our vision is to provide authentic and engaging social-first content for women and girls to foster a place for brand love + loyalty.

• Drive content innovation by leading weekly brainstorms with cross functional partnership-sharing out new content formats, platform updates, and trends.
• Execute weekly content briefs and manage content calendar-partner closely with cross-functional teams (editorial, creative, etc.) to ideate and execute content creation.
• Oversee the development and implementation of social-first content creation in partnership with Creative.
• Support with social creative agency management
• Remain up to date on trending content, conversations, news, cultural events and emerging social formats
• Use internal and external social analytics and other internal data to inform strategy, iterate creative, and constantly learn to improve future campaigns.
• Support with consistent reporting around key social KPIs (engagement, audience growth, impressions)

• Minimum 5+ years of marketing experience with brand/agency-side developing social media creative, editing copy and engaging with an audience
• Extensive knowledge of social media best practices
• Skilled in innovative storytelling across social platforms-experience in concepting, briefing and managing social content calendars
• Experience working with / managing agencies and internal partners
• Has the ability to thrive in a fast-paced environment, comfortable adapting to the changing needs of the business / social trends
• A strong cross-functional partner known for being a team player - easy to work with, positive, motivating, and incredibly collaborative

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.
• Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.
• Employee stock purchase plan.
• Medical, dental, vision and life insurance.
• See more of the benefits we offer.