The Courier Journal, part of the USA TODAY NETWORK, is looking for a Planner/Producer who is highly organized and understands how to use analytics to create and adjust plans in real time. The Producer/Planner plays a crucial role in ensuring high-impact local journalism reaches its maximum digital and print audience, helping to support and grow readership while retaining subscription bases.
This role ensures that the right content is published and delivered to the right audience in the right way on the right platforms at the right time, both in advance planning and execution. Using analytics to create plans, adjust plans in real time and help advise on reporting holes or opportunities is key. He or she empowers strategic work with other journalists to brainstorm and execute digital storytelling, such as photos, videos, graphics, sidebars and social cards; native platform management with Home page/app curation, newsletters and push alerts; search optimization; and social media platforms.
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The Producer/Planner will have or hone strong news judgment toward promoting stories on our native platforms, search, social and in print. Editors trust their Producer/Planner partner to make independent decisions about how and where content is presented. This planner is also an advocate for sharing their newsrooms' work with other sites in the USA TODAY Network. Likewise, the Producer/Planner-News is responsible for picking up supplemental coverage of interest to their community newsrooms from other sites to enhance reader experience.
The Planner/Producer works daily with the digital team to coordinate and execute story promotion via home fronts, push alerts, newsletters, social media and print.
Responsibilities:
- Partnering with editors on premium schedule and staying updated on best practices regarding subscriber-exclusive content.
- Maintaining digital and print content calendars via Presto Suite and determining embargo times to reach target audience. Keep a birds-eye view of content across the newsroom and Network.
- Managing native and off-site platforms: Scheduling and setting up Home front stories, push alerts and social media posts. Time of day for target audience is top of mind.
- Optimizing premium and high-potential content for search, recirculation and deeper audience engagement time.
- Enhancing content with video, galleries, SEO meta-data, hyperlinks and images.
- Writing effective digital headlines, promo briefs and breaking news alerts that help attract audiences.
- Spotting and correcting issues related to grammar, spelling, punctuation and style.
- Using Parse.ly and Google Analytics to make data-driven decisions and advise on opportunities targeting the audience funnel.
- Attending newsroom/team meetings and possibly running meetings.
- Helping newsrooms swarm breaking news and trending by suggesting (and sometimes writing) stories targeting search and social. This will include search optimization and formatting live blogs. It may include creating content and gathering user-generated content.
- Sharing content to other planners/sites and searching for content to promote on yours, including USA TODAY and sites in the regional structure.
- Enforcing workflow standards, including planning communication and deadlines.
- Maintaining a print schedule at least 5 days in advance.
- Posting daily print lineups for our Design Center partners and following operational standards for setting our design partners up for success. The Producer/Planner-News is the primary contact between design and the newsroom.
Requirements:
- Bachelor's or master's degree in communications, journalism, marketing, or related field or equivalent combination of education and experience.
- 3+ years' experience in a news or social media role.
- Proficiency in digital platforms, such as websites and apps, social media and search.
- Experience with content analytics tools, such as Google Analytics or Parse.ly is a plus.
- Experience in a deadline-driven environment.
- Strong communication skills and a willingness to collaborate is a must.
- Ability to work quickly and accurately under pressure and breaking news.
- Employment is contingent on passing a post-offer pre-employment background check.
We are eager to learn more about you and how you fit this role. When you apply, don't limit your upload to a resume; show us what you've done. To do so, put together a single document file that includes the following, in this order:
1. Your resume - one to two pages.
2. A cover letter that outlines how you would approach the job.
3. Links to 3-6 online samples of your work. Show us what you've produced or had a hand in that best reflects what you can do in your desired role.
It is important that these items be assembled into a single document and uploaded in PDF format. Completing these steps will ensure that your application receives the highest consideration.
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