The Marketing Operations department is the growth engine that drives results and sets the rhythm for the marketing organization. Through people, planning, process and data, Marketing Operations is the backbone of the marketing team enabling the marketing division to operate efficiently while allowing the business units to focus on growth and delivering value to our customers. We're focused on end-to-end marketing optimization and acceleration - from planning and budgeting to campaign enablement and execution. We are always on, and customer obsessed.

The Email Specialist will be a power user of Salesforce Marketing Cloud, managing the scheduling, segmentation, testing, list management, optimization, and performance monitoring of our B2C email executions. Ensuring timely and accurate execution is pivotal to this role. The email channel has high visibility and is critical to the growth team's success. This role is project management driven, working in close partnership with the Project Managers and the Email Developers. The position requires an ability to juggle multiple priorities and stakeholders at warp speed with a keen eye and attention to detail. The team works in a fast-paced, deadline-driven environment, and the Email Specialist must be able to successfully play his/her role to ensure all email campaigns are executed accurately, within requested parameters, and on time, every time.

• Own the final step in email campaign fulfillment by managing all B2C email campaign execution on the Salesforce Marketing Cloud platform including campaign setup, list import and assignment, scheduling, deployment, troubleshooting and ultimately sending confirmation and reporting.
• Work with the Technical Solution team and Martech to establish list management workflow and processes in conjunction with the CRM platform. Manage list imports and data filter assignments for all campaigns.
• Create send definitions, data extensions, send interactions and filters as well as coordinate with Channel Managers and design resources to procure creative assets in preparation for campaign deployments.
• Collaborate with the Email Developers and internal stakeholders to ensure emails deploy as scheduled according to the Marketing partner's requests.
• Proactively communicate with project managers and channel managers, and email challenges arise, so schedules cannot be met after reprioritization of workload.
• Be proactive and solution-oriented. When changes occur or obstacles are encountered, provide quick and efficient solutions using North Star priorities as your guide.
• Manage email fulfillment tasks and deliverable milestones in the collaborative Project Management tool, Asana.
• Update and monitor network-wide email deployment calendar surfacing concerns when audience saturation limits occur. Work with the email team to follow best practices to maintain IP reputation, and consistently improve deliverability, and open and click rates.
• Implement A/B and multi-variate test deployments as requested ensuring accuracy and according to deadlines.
• Work collaboratively with the Email Developers, Q/A team, and Channel Managers to adhere to quality assurance processes and standards. Act as the last line of defense regarding accurate and on-time deployments.
• Update all jobs with send confirmations and run post-deployment reports once campaign statistics are final. Deliver email metrics and KPIs to partner teams as requested.
• Additional tasks may be assigned as necessary within the realm of the role.