New York, Director of Advertising
About Us: The USA TODAY NETWORK, part of Gannett, is a Pulitzer Prize-winning publisher of news and information that informs, entertains, and connects millions of daily readers with the stories they need and love. The USA TODAY NETWORK includes 260+ local news properties, including the Detroit Free Press, Arizona Republic, and many more, plus the national view of the iconic USA TODAY. Join our growing National Sales team that supports the trusted journalism that 150M+ readers rely on each month.
Position Overview: We are seeking a New York, Director of Advertising, who will lead a group of Account Executives and sales support staff, while reporting to the National Vice President of Advertising Sales. We are looking for a passionate sales leader who is excited to help us continue redefining premium publishing through innovation, creativity, and the diversity of people and ideas.
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What You'll Do:
- Lead and coach New York sales and support teams to maintain and grow revenue across key advertising verticals, including Automotive, Financial Services, Consumer Technology, Media and Entertainment, Travel, Healthcare, etc.
- Commit to a high activity, strategic sales culture and instill/support that work ethic across the team.
- Attend in-person meetings, join calls/presentations, and help guide client discussions, working alongside the sales team.
- Identify and influence key decision-makers across the agency landscape.
- Work collaboratively with all levels of staff and across departments as needed for presentations, proposals, and the RFP process, with a high degree of professionalism, quality, and in a timely manner.
- Participate and represent USATN at local industry events.
- Stay current on online advertising trends and innovations.
What You'll Bring:
- Proven track record of leading teams with 8 or more years of sales management experience managing teams in the Advertising, Media or Agency realm.
- Strategic approach to selling multi-faceted programs and managing a diverse list of clients.
- Highly skilled in negotiating and selling the intrinsic value of a premium offering to customers, not just the program or price.
- High level of experience in full funnel digital strategies including Branded Content to Programmatic, Search Marketing, Paid Social, etc.
- Strong communication skills, including written and verbal presentations.
- Ability to open doors with senior-level agency and client contacts and build relationships that lead to renewable business and larger partnership opportunities.
- Thrives in a fast-paced, exciting environment while managing multiple priorities and maintaining an unwavering commitment to quality.
- Experience in Salesforce, SellerCrowd, MediaRadar preferred
Benefits:
- Uncapped Earnings Potential
- Unparalleled digital and marketing training for continuous learning
- Intensive 3-week onboarding for new hires
- Outstanding Benefit options including: Comprehensive Health, Dental, Vision, HSA, FSA, Life Insurance, Pet Insurance, 401K and more.
- Generous MTO Time off package including Company Paid Holidays
- Energized and passionate team
- Remote work environment with some travel
The annualized base salary for this role will range between $125,000 and $210,000. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable.
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