Company Description

Please note: this role will be based in San Mateo, CA or Bellevue, WA and requires an in office presence.

Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. Headquartered in San Mateo, California, Freshworks has a global team operating from 13 global locations to serve more than 65,000 companies -- from startups to public companies – that rely on Freshworks software-as-a-service to enable a better customer experience (CRM, CX) and employee experience (ITSM). 

Freshworks’ cloud-based software suite includes Freshdesk (omni-channel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshchat (AI-powered bots), supported by Neo, our underlying platform of shared services.

Freshworks is featured in global national press including CNBC, Forbes, Fortune, Bloomberg and has been a BuiltIn Best Place to work in San Francisco and Denver for the last 3 years. Our customer ratings have earned Freshworks products TrustRadius Top Rated Software ratings and G2 Best of Awards for Best Feature Set, Best Value for the Price and Best Relationship.

The Demand Generation team seeks a leader to create and orchestrate ABM programs for Freshworks TAM. This position is needed to Develop a strategy for our integrated campaigns to drive demand generation for our top personas, products & industries. This position will help design, execute, monitor and improve our integrated campaigns for inbound and outbound leads, focusing on ABM motion to improve account progression and pipe acceleration.  

As the Director of Demand Generation (ABM), this person will have a significant scope of influence across various departments within the organization. They will work closely with the sales team, executive leadership, and cross-functional marketing teams to drive alignment and ensure the successful execution of ABM strategies. They will also have the opportunity to shape and influence the overall marketing direction by providing insights, recommendations, and innovative ideas based on their expertise in ABM as well as our TAM improvement based on account engagement.

Responsibilities:

• Develop strategic integrated campaigns to drive demand generation for products and personas across marketing channels and full-funnel activities including third-party sponsorships, paid social advertisements, webinars, nurtures, direct mail, and outbound sales campaigns, to ensure they get completed and exceed desired results.
• Interface with leadership team and other stakeholders across multiple functions (C-Suite, VP, Directors of Sales & Marketing org)
• Develop and lead ABM strategy planning for 1:Many, 1:Few and 1:1 programs
• Assist/Create Global Budget Management for ABM Programs (7-figure budget globally)
• Team management (4 people)
• Strategize, Execute and Monitor our integrated campaign approach for all personas across all segments
• Work cross-functionally with internal and external stakeholders to keep projects on track.
• Quarterback and contribute to regular campaign planning sessions.
• Manage project timelines to ensure campaign assets launches are met.
• Communicate campaign strategy and plans with internal and external stakeholders.
• Analyze results and impact of campaigns and surface insights to optimize performance.

• 15+ years of experience in marketing for B2B companies
• MBA in Marketing
• Experience working with sales to drive revenue, pipeline, and account engagement.
• Outstanding written and verbal communication skills.
• Experience using automation and analytics platforms such as Marketo, Salesforce, Tableau, Heap, and Outreach.
• Experience with ABM Martech Tools and Reporting
• Desire to work in a fast-moving rocketship, own and design programs, and make a meaningful impact on the success of the business.
• Understanding of digital marketing funnel and lead management
• Experience working with a global mindset to help regional teams execute campaigns globally
• Excellent organizational skills and can multitask across teams, projects, and priorities

• Experience within the SaaS organization.

Washington Pay Range: $204,800-332,800+ comprising an annual salary & incentive compensation: You may also be eligible for equity and additional generous company benefits.

Summary of Freshworks Benefits:Freshworks offers multiple options for dental, medical, vision, disability and life insurances. Equity + ESPP, flexible PTO, flexible spending, commuter benefits and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.