Overview
Our Global PCG Marketing group is the lead generation engine for our Private Client Group, and the Web Analytics & Testing Team plays an essential role in that process. You will help guide important decisions while assessing marketing performance in this position.
The Opportunity:
Web Analytics & Testing Analysts provide analysis, reporting, and data to all levels of marketing, from media buyers to executives. While reporting to the Web Analytics and Testing Team Leader, you'll develop skills in Google Analytics, Excel (can perform complex functions), Tableau, SQL, and more. You will also learn how to critically assess problems and opportunities to improve bottom-line results. If this sounds interesting, we look forward to hearing from you!
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The Day-to-Day:
- Build dashboards which connect web data with CRM data to better understand user behaviour, trends, and marketing performance across countries, providing daily reports to marketing
- Refine the existing web-reporting suite
- Create custom performance tracking for new and different marketing experiences such as interactive calculators and quizzes
- Provide data-backed analysis to marketing leadership based
- Collaborate with other analysts, marketing managers, and engineers on both projects and ongoing data infrastructure enhancement projects
- Identify and research anomalies to uncover potential issues on web pages or internal data processing flow
- Lead trainings inside and outside the department on web analytics
- Measure and analyse test results for the A/B testing programme
Your Qualifications:
- 2 years of experience in data analysis, web analysis or related roles
- Proficiency in SQL, Excel, Google Analytics or relational databases
- Demonstrated leadership and capacity for learning new skills and willingness to share knowledge and teach others
- You are engaging and can work with multiple types of audiences (technical versus non-technical)
Why Fisher Investments:
We work for a bigger purpose: bettering the investment universe. We take great pride in our inclusive culture, our learning and development framework customized for every employee, and our Great Place to Work Certification. It's the people that make the Fisher purpose possible, and we invest in them by offering exceptional benefits like:
- 100% paid medical, dental and vision premiums for you and your qualifying dependents
- A 50% 401(k) match, up to the IRS maximum
- 20 days of PTO, plus 10 paid holidays
- Family Support programs including 8 week Paid Primary Caregiver Leave, $10,000 fertility, family forming, and hormonal health assistance, and back-up child, adult, and elder care
- This is an in-office role. Based on your role, tenure, and performance eligibility you may have the opportunity to participate in our hybrid work from home program. This program is subject to change.
FISHER INVESTMENTS IS AN EQUAL OPPORTUNITY EMPLOYER