Institutional Marketing Analyst

Overview

The Fisher Investments Institutional Group (FIIG) manages over $40 billion in global assets for foundations, pensions, corporations and other institutional clients. Providing exceptional service to our clients is essential to retaining, strengthening, and growing these relationships.

The Opportunity:

The Institutional Marketing Analyst manages complex marketing content creation and distribution, offering support to our global sales and service efforts. This encompasses not only maintaining our internal and external content and brand across various platforms, but also using analytics and insights to improve our marketing efforts. Reporting to the Institutional Marketing Manager, in this role you will collaborate with internal stakeholders to develop and disseminate information effectively, while driving long-term initiatives to elevate FIIG's presence and ensure consistency in messaging and branding across all channels.

• Email Marketing: Execute email blasts via Salesforce Marketing Cloud in collaboration with Sales/Service to create compelling email bodies and tailored contact lists. Provide strategic guidance to Relationship Managers for targeted email outreach to optimize engagement and achieve sales goals. Conduct comprehensive analysis of email campaign metrics and deliver insights for improvements
• LinkedIn/External Content Platform Management: Create compelling and engaging posts for external content platforms (e.g. LinkedIn), curate content from various internal and external channels to offer post suggestions and generate ideas for trending market topics relevant to institutional investors. Compile and analyse analytics to inform content strategy for optimal engagement
• Content Creation Leadership: Manage the entire production and distribution process for content series (e.g. Macro Minutes videos). Develop visually compelling and engaging content, such as macro charts, animated charts, and videos
• Website Maintenance: Proactively maintain and audit the website, providing and implementing recommendations for updates aimed at enhancing content quality and optimising user experience
• Project Management: Lead high-impact projects annually, balancing multiple responsibilities and demonstrating strong project management skills to drive successful outcomes for the team/group-wide

• At least 3 years of related industry experience
• University degree or equivalent combination of education/experience
• Experience working both independently and in a team-oriented, collaborative environment
• Demonstrate proactive communication and developed analytical and problem solving skills
• Can navigate ambiguity and adapt to shifting priorities, demands and timelines
• Ability to elicit cooperation from different sources, including senior management, internal clients, and other departments

• 100% paid premiums for our top-tier supplemental medical, dental and annual health screening plans for employees and their qualified dependents
• 28 days annual leave, with the ability to purchase up to 3 additional days per year, plus up to 8 paid holidays
• Enhanced maternity pay package with 16 weeks' top up to full base pay for eligible employees
• $10,000 fertility, hormonal health and family-forming benefit
• A retirement pension plan, featuring a 9% company contribution of base pay with an additional company match of up to 5% of base pay on personal contributions
• Gym subsidy of up to £50 per month
• Employee Assistance Program and other emotional wellbeing services
• A collaborative working environment that practises ongoing training, educational support and employee appreciation events
• This is an in-office role. Based on your role, tenure, and performance eligibility you may have the opportunity to participate in our hybrid work from home program. This program is subject to change.