Overview

First Citizens Wealth has evolved from a regional wealth management shop with investment management, trust and private banking capabilities to a scaled national footprint. To support this change, First Citizens is seeking a marketing team member to support our integrated marketing program to the next level and drive business results. This role is well-suited for a detail-oriented team player, who enjoys writing, developing, and managing content, events, collaborating with colleagues, and managing vendors to produce multi-channel marketing campaigns.

Responsibilities

Strategic Direction

• Enable the launch and help manage the production of tactics for marketing campaigns and programs that will drive qualified business leads pipeline to help close new business opportunities.
• Align marketing requests from sales and key business stakeholders to our Wealth and Consumer Marketing plans.
• Collaborate with our Marketing centers of excellence to execute and optimize marketing channels (email, social, web etc), through a content marketing strategy that works with our overall advertising and PR strategy.
• Assist in the management annual, segment-based content marketing plan, within budget, across a range of activities, including public relations, sponsorships, digital marketing, webinars, events and client communications.
• Collaborate with colleagues in Marketing and business area leaders to develop content programs, and events.
• Ensure content aligns with and supports advertising and branding objectives while working alongside PR, sponsorships, corporate partnerships and experiential events.
• Manage and optimize the use of marketing channels for content distribution and engagement (email, social, web etc.)

Tactical Program Management

• Work with third parties and internal subject matter experts to develop and roll out marketing content that supports our segment strategy.
• Support First Citizens' client service model through regular publication of content in the monthly newsletters, and execution of events and webinars.
• Organize the creation of interactive and social media content to drive awareness of First Citizens Wealth through digital channels.
• Analyze and measure content effectiveness to optimize results.
• Manage consultant and vendor relationships.

Qualifications

Bachelor's Degree and 4 years of related marketing project management experience OR High School Diploma or GED and 8 years of related experience. The successful candidate must have strong interpersonal and written communication skills, enjoys working in a fast-paced environment and can work well deadlines.

Proficiency in technology disciplines: Optimizely, Jira, Microsoft Office

First Citizens benefits programs are designed to meet our associates where they are in life. Full-time associates (20+ hours) are offered a comprehensive benefits program, with customized offerings, including those designed to support families, however defined. More information regarding our benefits offerings can be found here: https://jobs.firstcitizens.com/benefits.