Director Marketing Analytics (Remote)

Overview

This is a remote role that may only be hired in the following location(s): AL, AR, CT, DE, IA, ID, IN, KS, KY, LA, ME, MS, MT, NC, NE, NM, NV, OH, OK, OR, PA, RI, SC, SD, UT, VA, VT, WV

This position is responsible for building and leading the Marketing Analytics capabilities for First Citizens Marketing organization.

Responsibilities

• Lead development of advanced analytics capabilities (including impact-level Marketing measurement and lead and propensity modeling)
• Partner with Marketing teams in defining marketing measurement standards, guidelines and KPIs for campaigns
• Partner with Marketing teams to develop measurement frameworks to support marketing tests (e.g., A/B testing, incrementality testing)
• Support process for monitoring marketing ROI to better connect marketing activities with business outcomes
• Provide insights-driven advice and consultation to the CMO and Marketing leadership to support decision-making, leveraging Marketing performance data
• Ensure adherence to security and compliance requirements
• Lead data strategy and infrastructure deployment (incl. tech ownership & database governance) with support of MarTech Lead
• Support executive reporting on Marketing's performance and contribution to the business (incl. Marketing ROI)

• Experience directly managing analytics function responsible for interpreting, analyzing, and translating data into actionable insights
• Leadership experience
• Proven ability building data and advanced analytics capabilities within organizations in high-regulated sectors
• Able to nurture and motivate teams undergoing change
• Able to translate complex analyses into compelling narratives to advocate for Marketing within the enterprise and drive continuous performance improvement
• Able to cultivate strong working relationships and drive collaboration across multiple technical and operations teams